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American Farriers Journal

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November 2019

Volume: 45

Edition: 7

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.

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Table Of Contents

Table Of Contents

Frankly Speaking: Farrier Business Advice from a Generation Ago

By Jeremy McGovern posted on November 1, 2019 | Posted in Business Practices, Education, Equipment

The annual November issue of American Farriers Journal has been an important resource for the industry. Through the directory, farriers can access critical information on supplies and services within their practices. But this issue has long had a focus on delivering advice to help farriers improve their businesses.
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Briefings: November 2019

November 1, 2019 | Posted in Disciplines & Breeds, Forging, Lamenesses, Safety & Healthcare

Pour-in pads may help with joint pain Deep ground surfaces, like plowed dirt, can put stress on a horse’s upper body, shoulders and hips, and can be especially painful if the horse is already experiencing joint pain from lack of exercise.
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Book Review

I Never Called Myself a Cowboy

By Jim Keith

By Jeff Cota posted on November 1, 2019 | Posted in Business Practices, Disciplines & Breeds, Shoeing

Many within the farrier industry are well acquainted with Tucumcari, N.M., farrier Jim Keith as a horseshoer, toolmaker, educator, not to mention a talented artist with both hammer and pencil. The International Horseshoeing Hall of Fame member puts the latter to good use by sharing stories from his time working at the historic Bell Ranch in his book I Never Called Myself a Cowboy.
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Results from Our Equine Lameness Survey

The results from an exclusive American Farriers Journal on hoof-care and lameness show farriers’ experiences in encountering these cases

By American Farriers Journal Staff posted on November 2, 2019 | Posted in Business Practices, Clients, Disciplines & Breeds, Lamenesses

One of the major concerns every farrier deals with is how to help lame horses. This was evidenced by the responses from farriers participating in a recent survey who indicated they routinely deal with a number of horses with lameness issues.
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Products in Action, November 2019: Vettec

November 2, 2019

Vettec Products in Action, November 2019
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How to Avoid Debt in a Farrier Practice

California farrier shares tips to dodge financial problems

By Shane Westman posted on November 3, 2019

If you control your debt, you control your life. Not all debt is bad, like a lot of gurus will have you believe, especially when you’re running a small business. Sometimes, you have some stuff called good debt, but you just have to be able to control it.
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Mobile Payment Services are an Alternative to Cash and Check

Venmo, Zelle and PayPal are among the options hoof-care clients prefer as alternatives to traditional payment types

By Marisa Keller posted on November 3, 2019 | Posted in Business Practices

Ed Robinson has been a farrier for about 30 years, providing services in Oregon, California, Nevada and Arizona. About 70% of his clients pay by check and 20% with cash.
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Price Strategies for New and Reset Horseshoes

Analyze your business and clientele to choose the best practice

By Steve Kraus posted on November 3, 2019 | Posted in Business Practices

If you want to start a heated discussion amongst a group of farriers, just ask, “Do you charge different prices for new shoes vs. resetting shoes?” It is a simple question, but there will be some strong opinions.
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Indiana farrier Cody Bogard shares his strategy for increasing hoof-care clients

Hiring a dedicated marketing person lets farrier focus on the equine foot while growing his business

By Kristen Kubisiak posted on November 4, 2019 | Posted in Business Practices, Clients, Education

When Cicero, Ind., farrier Cody Bogard started shoeing a little over 10 years ago, his mentors told him not to worry about getting clients. He would have plenty of work in a couple of years if he did two things: show up on time and return phone calls.
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How to Answer the Most Common Client Questions

Stay positive in how you respond to clients to provide better customer service

By Eva Clark posted on November 4, 2019 | Posted in Clients

Reading the American Association of Professional Farriers Credentialing Study Guide, I read a quote that impacted me. “No one cares about how much you know, until they know how much you care,” wrote Mike Hayward.
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How A Farrier Rig Can Help You

Manufacturers offer new ideas and tips for more efficient use of mobile work stations

By Ron Perszewski posted on November 4, 2019 | Posted in Business Practices, Equipment

Shoeing rig manufacturers are constantly looking to improve their products, knowing they can attract and satisfy customers by giving farriers what they want.
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8 Tips to Improve Your Efficiency

Maximize your time investment in each horse with a few simple steps

By Trevor Hall posted on November 5, 2019 | Posted in Business Practices, Clients, Equipment

When I was getting started in the farrier business as a teenager, I struggled with efficiency while shoeing horses, along with the myriad of other issues that plague a young, green farrier.
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Hemp for Horses: What You Need to Know

CBD offers a variety of benefits, but buyer beware

By Heather Smith Thomas posted on November 5, 2019 | Posted in Disciplines & Breeds, Diseases, Lamenesses

Humans have been using cannabis for various reasons for more than 2 millennia, yet because of its mind-altering effects, all forms were illegal in the United States until recently.
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Keys to Successfully Work with Veterinarians

To help horses, both the farrier and veterinarian must recognize specific areas of responsibility and have open communication

By Tim Shannon posted on November 5, 2019 | Posted in Business Practices

There are many equine professionals that you will work with throughout your career. One of the most important relationships you can build, is with equine veterinarians. Together, farriers and vets develop solutions to help the horse. Both need to understand their respective roles to keep the horse’s health above all else.
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Changing Your Farrier Practice

Ohio farrier extends his career in spite of arthritis by transitioning to trims only

By Kristen Kubisiak posted on November 6, 2019 | Posted in Business Practices, Clients, Disciplines & Breeds, Education, Equipment, Trimming

Kirk Underschultz has been a hoof-care professional since 1979 — a testament to his love of the work and devotion to his clients. But it wasn’t long ago that his future as a farrier seemed uncertain. Several years ago, Underschultz started experiencing painful arthritis in his fingers and wrists — the most critical tools of any farrier.
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Equine Reciprocating Systems: Interosseous Muscles to the Suspensory Apparatus

In this second in a series, Dr. Deb Bennet continues a discussion of the horse’s forefoot becoming a single digit.

By Deb Bennett posted on November 6, 2019 | Posted in Anatomy

In the first installment of this series on the anatomy and function of the forelimb reciprocating apparatus in horses (September/October 2019 American Farriers Journal), I discussed the many differences between white vs. yellow ligament tissue. In this installment, we focus on the relationships between muscles, the tendons of muscles, and yellow ligaments.
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In Memoriam

Hall of Fame Farrier Gordon Haight ‘Never stop learning’

American Saddlebred farrier’s legacy lives on with those he mentored

By American Farriers Journal Staff posted on November 6, 2019 | Posted in Education

International Horseshoeing Hall of Fame member Gordon Haight of Eagle Point, Ore., passed away Sept. 10, 2019, as a result of complications from chronic obstructive pulmonary disease or COPD. Haight was born in Hamilton, Ontario. His family moved from Canada to southern California when he was 13. He graduated from El Monte High School in 1962 where he met his wife Susan of 55 years. After high school he worked as a meat cutter.
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Featured Articles

Featured Articles

Results from Our Equine Lameness Survey

The results from an exclusive American Farriers Journal on hoof-care and lameness show farriers’ experiences in encountering these cases

By American Farriers Journal Staff posted on November 2, 2019 | Posted in Business Practices, Clients, Disciplines & Breeds, Lamenesses

One of the major concerns every farrier deals with is how to help lame horses. This was evidenced by the responses from farriers participating in a recent survey who indicated they routinely deal with a number of horses with lameness issues.
Read More

Price Strategies for New and Reset Horseshoes

Analyze your business and clientele to choose the best practice

By Steve Kraus posted on November 3, 2019 | Posted in Business Practices

If you want to start a heated discussion amongst a group of farriers, just ask, “Do you charge different prices for new shoes vs. resetting shoes?” It is a simple question, but there will be some strong opinions.
Read More

Keys to Successfully Work with Veterinarians

To help horses, both the farrier and veterinarian must recognize specific areas of responsibility and have open communication

By Tim Shannon posted on November 5, 2019 | Posted in Business Practices

There are many equine professionals that you will work with throughout your career. One of the most important relationships you can build, is with equine veterinarians. Together, farriers and vets develop solutions to help the horse. Both need to understand their respective roles to keep the horse’s health above all else.
Read More
Digital Edition

Digital Edition

For Digital Subscribers: Login To Your Digital Flipbook Of The November 2019 Issue

November 1, 2019

Now view magazine-like digital flipbooks on your desktop and tablet. Starting in 2015 issues, included for FREE with your Digital or Premium subscription, view the magazine on your laptop, tablet, and mobile device. You need to be logged in to view.
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Online Extras
Online Extras
Online Extras: November 2019

November 1, 2019

Web-exclusive content for this issue includes:

Tips for an Apprentice Establishing expectations early is a good way to save time and frustration down the road. Oregon farrier Trevor Hall shares the guidelines he gives his apprentices.

How High is Your Hoof Stand? Ohio Farrier Kirk Underschultz shares the reasoning behind keeping his hoof stand at the height of the horse’s forearm.

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THIS MONTH'S DIGITAL SPONSORS:

Current Issue

American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.

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Plenty of Hoof-Care Growth in 50 Years

Celebrating 2 Decades of Extraordinary Hoof-Care Learning

Butler’s Insights Hold Strong

Current Issue

Cover_Your Guide For Building A Better Team With Farriers_VOL 4_1222.jpg

Special Report For Equine Veterinarians

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.

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Must Read Free Eguides

Download these helpful knowledge building tools

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

Events

Michigan Horseshoers Association 55th Annual Clinic

Date: 01/02/25

Location: Lansing, MI

The Michigan Horseshoers Association will host its 55th annual clinic Jan. 2-4, 2025 in East Lansing, Mich.

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Top Directory Listings

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.

Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.

American Farriers Journal

November 2019

Table Of Contents

Featured Articles

Digital Edition

Online Extras

THIS MONTH'S DIGITAL SPONSORS:

Top Articles

Current Issue

Current Issue

Must Read Free Eguides

Videos

Events