DAVE FARLEY

Coshocton, Ohio

Select the Clients You Want and Train Them to be Clients You Want to Keep

It is difficult to change your clients' behaviors after you've worked with them for a long period. It is best to coach them on your expectations before you work with them. In this session, Coshocton, Ohio, Dave Farley will share ideas on how to explain how to match yourself with the clients you want to work with and continue to communicate with them as you continue to educate them on better footcare. He also will explain how to institute change with existing clients.

DAVID BARRON

CJF, APF, Insurance Broker, Mainguard Insurance Group, Snohomish, Wash.

Planning for Business Success and Life After Farriery

As a former farrier, David Barron understands the need to prepare for life after horseshoeing. Now providing insurance and financial solutions, he can use his insight to give advice on how to plan for the time your career ends, whether it is due to an accident or planned retirement. Prepare your future and protect your established income.

LEE OLSEN

Olsen Equine, Brock, Texas

Grading Your Clients: A Proven Way to Elevate Your Profitability

To grow your business over the years, you need to find new clients, and replace those who no longer fit your practice. Weatherford, Texas, farrier Lee Olsen will share his strategies for building a practice and growing an existing practice. This session is helpful to improve your practice regardless where you are in your career.

NICK DENSON

Denson’s Farrier Service, Sagamore Beach, Mass.

Therapeutic Shoeing: Making It Worth Your Investment

Therapeutic cases can be challenging for farriers, and not just from trying to manage the issues presented by the horse. In this session, Sagamore, Beach Mass., farrier Nick Denson will talk about the business side of running a farrier business that includes therapeutic accounts. Make sure the time and resource investment in this work benefits your practice long-term.

SHANE WESTMAN

University of California, Davis, Calif.

Smart Money: The Good, The Bad and the Ugly of Business and Personal Debt

Davis, Calif., farrier Shane Westman has seen firsthand how debt can cripple a farrier practice and personal life. Earlier in his career, he was in debt in his business and private finances. In this session, he'll discuss practical business advice to avoid and eliminate debt. He will also explain the benefit of good debt vs. bad debt.

MISTY PLEINESS

Metamora, Mich.

The Best Business Lessons from Outside the Farrier World

From her work in accounting, Misty Pleiness has key insight in what helps and hinders small businesses. And as a competitive rider, she has spoken with her farriers about the business challenges they face. She'll help bridge the two worlds and deliver key insight on helping build a stronger farrier practice.

PAT BROADUS

Farrier, Shelbyville, Ky.

Evaluating What It Costs You to Trim or Shoe a Horse

You can't effectively run a profitable business without knowing what it costs to trim or shoe each horse. In this session, Shelbyville, Ky., farrier Pat Broadus will explain how to break down costs to understand where to price your work at. He'll show how minor price increases can help you run a more profitable business. Making small changes today can result in a different financial outcome within a year.

Panel: Avoid These 9 Mistakes that Hold Farrier Businesses Back

The best way to learn how to avoid mistakes is by listening to those who have made it. These three seasoned farriers will share key problems that farriers encounter and provide advice on how to correct them. The advice will cover all of the aspects of farrier practice and help any stage of a career.

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