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Don’t Get Ghosted: How to Keep Quality Clients

TERI WILBER

Florida Farrier Services, St. Cloud, Fla.

You have a new client whose horses are well-mannered, pays promptly and seems satisfied with your work, but then suddenly becomes non-responsive. Or maybe you have a long-time client who starts talking to another farrier – despite showing no signs of dissatisfaction with your work. The reasons clients come and go vary – and some turnover is inevitable. But what is the secret to keeping quality clients on your books? Teri Wilber of Florida Farrier Services in St. Cloud, Fla. shares some of the client retention strategies she and her horseshoeing husband, Clayton, have found helpful in their business.

If you are a member of the American Association of Professional Farriers /International Association of Professional Farriers, you can receive your CE credits here.