Business Practices

Online with the Farriers' Forum

More on Overcoming Pricing Concerns

I’ve been in the business for almost 5 years and have not increased my shoeing or trimming prices. I am now going to increase them, but am trying to find out what others are charging and what other shoers think about mailing a letter to clients regarding the increase. I’m not sure how to go about addressing the issue with my clients.
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Take Pride In Your Work

July’s National Farriers Week is a good time to reflect on the tremendous amount of good that hoof-care professionals do in the equine community

As a farrier, you probably like being your own boss and knowing that you are providing essential footcare to the horses of your clients.


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Shop Talk

Thoro'Bred and Victory Handling Werkman Steel Shoes

Two companies, long known for manufacturing aluminum racing plates, have signed a joint exclusive distribution agreement for Werkman horseshoes in the United States. Thoro’Bred and Victory reached the agreement with Hoefizerfabriek Werkman & Co. of The Netherlands, a company that has been manufacturing horseshoes for over 100 years.


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General Store

Location, Location, Middle of Nowhere

New Mexico farrier supplier finds success in real small-town America

If you don’t get McGinn’s joke, try finding Solano, N.M., on the map. That’s where Bachen owns and runs Wagon Mound Ranch Supply, a leading horseshoe supply house with nearly 25 years in business. The store is located basically in the middle of nowhere. There are nine people living in the town and only 750 in the entire county, which covers 2,500 square miles.


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