![Joshua_Sanders.png](/ext/resources/images/Marketing/IHCS-2021/Speakers/August/Joshua_Sanders.png)
SPEAKER Session:
Joshua Sanders, APF-I, Canonsburg, Pa.
monday, August 16 @ 7 p.m. cdt
Pennsylvania farrier Josh Sanders, APF-I, will answer questions related to his two on-demand sessions on business management and growth. Sanders is a farrier in Canonsburg, Pa., who has been shoeing since 2013. He is an alumnus of Kentucky Horseshoeing School in Richmond, Ky.
WATCH A REPLAY OF THE MONDAY, AUGUST 16th SESSION NOW!
Panel discussion:
Expert Advice on Growing a Farrier Practice
Tuesday, August 24 @ 7 p.m. cdt
In this session, farriers discuss strategies and tactics they've uncovered for increasing their bottom lines. They will also share experiences in which ideas fell short so you can avoid these mistakes. This panel will be moderated by Rich Armentrout, a farrier with insight in being a successful entrepreneur. His business, Richard's Holistic Equine Services, focuses on therapeutic footcare.
WATCH A REPLAY OF THE TUESDAY, AUGUST 24h SESSION NOW!
![Blane_Chapman.jpg](/ext/resources/images/Marketing/IHCS-2021/Speakers/Blane_Chapman.jpg)
Panel Session: "Finding your niche in the horseshoeing business"
Blane Chapman, CJF, Vernon, Texas
Wednesday, august 18 @ 7 p.m. cdt
Farriery is considered a super niche within the horse industry, yet there are even more within this profession, whether its discipline-specific, therapeutic shoeing, hoof crack repair, glue-on shoes, the list goes on. Where is your niche and how do you find it? Vernon, Texas, farrier Blane Chapman will explore this topic during a conversation with panelists Crown Point, Ind., farrier Tom Willoughby, Parkersburg, Pa., farrier Daisy Bicking, Marguerite Paige of Mustad Hoofcare and Jeff Cota of American Farriers Journal.
WATCH A REPLAY OF THE WEDNESDAY, AUGUST 18th SESSION NOW!
Q&A Session:
MITCH TAYLOR, KENTUCKY HORSESHOEING SCHOOL
WEDNESDAY, AUGUST 9 @ 6 P.M. CDT
In this session sponsored by Werkman Hoofcare, Mitch Taylor of the Kentucky Horseshoeing School will discuss distal limb injuries. The International Horseshoeing Hall of Fame member will introduce you to Werkman Black motion tracking technology and dissect a limb with an emphasis on basic biomechanics that will complement a future session in which case studies will be examined using Werkman Black. A Q&A session will follow.
WATCH A REPLAY OF THE MONDAY, AUGUST 9th SESSION NOW!
![Pat_Broadus.png](/ext/resources/images/Marketing/IHCS-2021/Speakers/August/Pat_Broadus.png)
Q&A Session:
PAT BROADUS, CJF, SHELBYVILLE, Ky.
FRIDAY, august 13 @ 6 p.m. cdt
Thoroughbred horses have notoriously thin hoof walls and preserving them is a significant challenge for farriers who are both on and off the racetrack. In this session, sponsored by the Victory Racing Plate Co., Shelbyville, Ky., farrier Pat Broadus will discuss his approach for improving the hoof wall of horses that work on and off the track. In addition, Broadus will discuss strategies for successfully transitioning Thoroughbreds' feet for off the track. A Q&A session will follow the presentation.
WATCH A REPLAY OF THE FRIDAY, AUGUST 13th SESSION NOW!
Premium Sponsor: The Victory Racing Plate Company
STRONG AS STEEL AND RICH IN TRADITION
2021 marks the 92nd anniversary of The VICTORY Racing Plate Company! We are proud of our heritage as industry innovators and proud of our leadership role in the sport horse industry. In 1929, VICTORY proved that aluminum is a viable material to replace steel plates and in 1988, VICTORY proved again that aluminum could replace steel for many sport horses by introducing the ELITE Competition Shoe product line. VICTORY’s product family also includes: HOOF-LIFE hoof support and repair materials; horseshoe nails; steel training and harness racing plates; TRUE-FLITE, Thera-Flex and Hoof Shield hoof pads. VICTORY – world renowned for quality since 1929.
Learn more at: victoryracingplate.com
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Watch These On-Demand Sessions Now
You may now begin watching each on-demand session featured below discussing the improving business practices and client relations. These sessions will remain available for viewing through January 31, 2022.
Growing Your Practice and Client Retention
Joshua Sanders, APF-I, Canonsburg, Pa.
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What kind of farrier business do you currently have and what kind of business do you want to have? Canonsburg, Pa., farrier Joshua Sanders discusses how to identify the answers to those questions, which will help you determine a business plan that will get you from Point A to Point B.
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Finding and Evaluating Prospective Clients
Joshua Sanders, APF-I, Canonsburg, Pa.
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Finding clients can be a challenge when starting or relocating their farrier business. Canonsburg, Pa., farrier Joshua Sanders discusses successful strategies for finding and evaluating prospective clients.
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Don’t Sink the Boat! Be the Captain of Your Finances
David Barron, CJF, APF, Woodinville, Wash.
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Almost everything we do in the business of hoof care is based on anecdotal information passed to us by others, or concocted by ourselves after acquiring some working experience. No one until now has taken an interest in the primary reason that you’re in business, which is to make money and facilitate the lifestyle of YOUR choice! In this lecture, farrier-turned-financial-planner David Barron will focus on WHAT you want out of your business, HOW to plot a course for those objectives, and WHY the hoof-care industry has been a bed of misinformation on business for such a long time.
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Are You a Liability?
David Barron, CJF, APF, Woodinville, Wash.
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What is “liability?” Why does everyone think that what I do is so precarious, and how can I protect my empire from suffering the consequences of a professional catastrophic event? In this lecture David Barron, a former CJF farrier, will examine how evaluation appraises the risks associated with hoof-care work, what would happen in the event of a liability claim arising and what financial products are available to build a moat around the castle you’re busy building.
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How to Break Through the Price Plateau of Your Hoof-Care Practice
Lee Olsen, CJF, APF
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There are a lot of factors that affect pricing. But can some of the perceived causes of pricing limitation be more self-imposed? In this session, Weatherford, Texas, farrier Lee Olsen will share his real world experiences in how he used to reach his full income potential.
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40 Ideas in 40 Minutes: Revolutionary Business Ideas to Take Home
Mark Aikens, DipWCF, BSc (Hons) of Norwich, England
Daisy Bicking, APF-I of Parkesburg, Pa.
Steve Foxworth, (CNBBT, CNBF, CLS, CE, CI) of Loveland, Colo.
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Sometimes a single idea or tip can make it worthwhile to attend a conference. In this fast-paced presentation, these three farriers will share short, but effective, advice that you can take home and immediately build into your practice. Mark Aikens of Norwich, England; Daisy Bicking of Parkesburg, Pa.; and Steve Foxworth of Loveland, Colo., will each have 1-minute to share these 40 actionable ideas.
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Sponsor
Kent Nutrition Group was formed to bring out the best in two highly successful regional feed companies — Kent and Blue Seal. Founded in 1927, Kent has grown to become a leading animal nutrition brand in the Midwest. Blue Seal began in 1868 and has since grown into a leading animal nutrition brand in the East.
Together, the Kent and Blue Seal brands are the most trusted and preeminent regionally focused animal nutrition brands in the United States. As a result, Kent Nutrition Group is dedicated to helping them both bring their legacies of quality products to even more customers who are seeking the highest quality nutrition for their animals — whether for livestock, horses, pets or small animals.
Learn more at: kentnutritiongroup.com/
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Don’t Let Debt Cripple Your Footcare Practice
Shane Westman, APF-I, CJF, University of California, Davis
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Before he became the resident farrier at the University of California, Davis, Shane Westman had a multi-discipline practice based in Bow, Wash. After some dramatic life changes, he found himself in debt. In this presentation, he will share how he turned things around to once again have a financially successful business and life. Furthermore, he’ll differentiate between good and bad debt.
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How Yoga Can Help the Farrier
Mitch Shelhamer, Farrier, Casin, Wy.
Suzi Shelhamer, Yoga Instructor, Casin, Wy.
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Wear and tear on the farrier’s body can be grueling. Factors like diet, medical care and exercise will prolong your career. In this session, farrier Mitch Shelhamer and yoga instructor Suzi Shelhamer of Basin, Wyo., will talk about how yoga turned Mitch’s career around and share repeatable techniques to build in your own wellness program.
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What Does It Cost You To Shoe Each Horse?
Pat Broaducs, CJF, Shelbyville, Ky.,
Danvers Child, CJF, Lafayette, Ind.
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The most common way that farriers gauge the profitability of their businesses is by determining what it costs to shoe each horse. The key to make this work is examining a complete picture. Kentucky farrier Pat Broadus and Indiana farrier Danvers Child will survey some of these often overlooked elements. They will also share some other factors you need to consider to make sure your practice is moving in the right direction financially.
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Is Saddle Fit The Problem?
Steve Kraus, CJF, Head of Farrier Services and Senior Lecturer, Cornell University, Ithaca, N.Y.
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Farriers are aware that poor fitting horseshoes can cause discomfort and lameness in horses. Unfortunately, many do not realize that poor fitting saddles can cause lameness, gait faults, shoeing problems and even personality problems. Cornell University farrier Steve Kraus will show why it is vital to be able to recognize problems and how to best handle them. He’ll also explain how appropriate, skillful farriery needs to be in concert not only with saddlery, but other equine care issues.
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Liability Law And The Farrier Business
Mary Bramley, APF-I Randolph, Mass.
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Before she became a farrier, Mary Bramley worked as an attorney. One area she sees her farrier colleagues confused about is how to classify their businesses. Whether a limited liability company other classification, what are the advantages and disadvantages? And when trouble comes, which one will protect you, your business and your assets? The Massachusetts farrier will give you the clear picture.
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Support Your Hoof Care And Open A New Dialogue With Client
Dr. Pat Bona, Chiropractor, Co-Founder of Broad Axe Chiropractic Center
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Dr. Patricia Bona discusses evaluation of myofascial restrictions due to various issues. You'll learn to recognize the altered posture caused by “conditions” of plantar fasciitis, rotator cuff syndrome and tennis elbow in horses to help restore good posture from the feet up and the top down. Bona also will share her thoughts on how the whole horse team can collaborate on these matters.
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