American Farriers Journal
www.americanfarriers.com/articles/13463-farriery-isnt-a-job-its-a-lifestyle
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ON THE COVER: Parker, Colo., farrier Jaime Venegas places a horse in cross-ties at Little Raven Ranch in Littleton, Colo., in this image captured by Lead Content Editor Jeff Cota. Venegas works in the multi-farrier practice C-Cross Farriers, which is owned and operated by Sedalia, Colo., farrier Jason Critton.

Farriery isn’t a Job, it’s a Lifestyle

July 25, 2022

Farriery is not a typical job. In fact, many argue that it’s not a job at all; it’s a lifestyle. You see, hoof care is not far from a farrier’s mind. The welfare of the horse is a responsibility that’s not taken lightly. It’s often a hallmark of a successful farrier.

One such farrier was the late Bill Miller, who shod horses for the better part of 60 years. He believed that any shoer who leaves their work at the barn isn’t a true farrier.

“This is not a job that you just go out and work 8 to 5,” the Olympia, Wash., farrier told American Farriers Journal. “It’s constantly on your mind. You think of what you could have done differently or how you could improve the horse.”

Another reason that one can’t just punch a clock is that a farrier is a small business owner. While providing hoof care gets a farrier out of bed, handling the less celebrated tasks is equally important to a thriving business.

“You’re the CEO of your company, but you’re also the janitor,” Miller said with a chuckle. “You handle the public relations, the billing and anything else that comes up.”

Help is Here

Although the buck stops with you in your small business, there is a wealth of resources at your disposal. The farrier industry is filled with incredibly generous people who are armed with valuable experience. There’s no greater example than the knowledge and advice that you will find within the pages of this 14th edition of the American Farriers Journal’s Getting Started in Hoof Care.

The valuable information you will read comes from knowledgeable hoof-care professionals who have invested their lives in this industry. They don’t sugarcoat the tasks ahead as you embark on your career in farriery.

You will find advice on the hurdles you face, what to expect as your business matures and strategies for a profitable apprenticeship.

Operating a small business will have its share of land mines. You might find that you are having difficulty finding the right clients, how to set your prices, managing finances and handling tough cases. You’ll find answers to these questions and more in this issue.

Don’t Stop Learning

While you are new to the industry, you have important responsibilities within it. As Miller points out, you must continue learning, improve your skills and respect your trade. Reading this magazine is a good start, but there’s so much more available to you. Join a farrier organization, get to know others in the trade, attend clinics and conferences, and above all, ask questions. 

American Farriers Journal is your magazine and educational ally. Please don’t hesitate to contact me to share your ideas, questions and struggles. Call me at (262) 787-8292 or email jcota@lessitermedia.com.

Best wishes for your new lifestyle.

Jeff cota 2023

Jeff Cota

Maine native Jeff Cota joined Lessiter Media in January of 2014 and serves as the current editor of American Farriers Journal. Jeff enjoys photography, baseball, and the “opportunity to meet and learn from some great people in a fascinating trade.”

Contact: jcota@lessitermedia.com