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Jeff Cota

Jeff Cota

Maine native Jeff Cota joined Lessiter Media in January of 2014 and serves as the current editor of American Farriers Journal. Jeff enjoys photography, baseball, and the “opportunity to meet and learn from some great people in a fascinating trade.”

Contact: jcota@lessitermedia.com
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Remembering Red Renchin

[Video] Remembering Red Renchin with Mark Ellis: Part 1

By Jeff Cota posted on November 27, 2024 | Posted in Business Practices, Education
As we approach the 10th anniversary of Red Renchin’s passing, we are partnering with Life Data Labs to honor the former American Farriers Journal technical editor and International Horseshoeing Hall of Famer with a three-part video series. We sat down with Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin and went on to enjoy a 38-year career in hoof care.
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Remembering Red Renchin

[Video] Remembering Red Renchin with Mark Ellis: Part 2

By Jeff Cota posted on November 26, 2024 | Posted in Business Practices, Education
As we approach the 10th anniversary of Red Renchin’s passing, we are partnering with Life Data Labs to honor the former American Farriers Journal technical editor and International Horseshoeing Hall of Famer with a three-part video series. We sat down with Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin and went on to enjoy a 38-year career in hoof care.
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Remebering-Red-Renchin3.png
Remembering Red Renchin

[Video] Remembering Red Renchin with Mark Ellis: Part 3

By Jeff Cota posted on November 25, 2024 | Posted in Business Practices, Education
As we approach the 10th anniversary of Red Renchin’s passing, we are partnering with Life Data Labs to honor the former American Farriers Journal technical editor and International Horseshoeing Hall of Famer with a three-part video series. We sat down with Mark Ellis who recalls Renchin’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.
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Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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