FARRIER BUSINESS SUCCESS
ACADEMY VIDEO VAULT
Welcome to the Farrier Business Success Academy Video Vault, your place to view replays of each presentation featured during the 2019, 2020 and 2022 Farrier Business Success Academies.
To begin viewing, simply click on any of the sessions below and a video player window will appear. Watch these presentations on your own schedule during the coming year with extended viewing time included with your All-Access Pass.
"LIVE Q&A SESSION REPLAY"
Caleb Bergeleen and Cody Bogard
Watch a replay of a Saturday, Oct. 22 live Q&A session, during which two farriers shared their advice on business management.
Caleb Bergeleen
CF, APF-I,
Elgin, Texas
Cody Bogard
CJF (TE), APF,
Indianapolis, Ind.
Co-Owner & Manager at C-Cross Farrier Service
"You're Fired: Professional Guidelines for Terminating Clients"
Maintaining a healthy hoof-care clientele is critical to a successful farriery practice. In this session, Dawn Critton will discuss why firing a client is a critical aspect to building your business, why it’s important to ideally end the relationship with the possibility of working for them again, and tips and practices for professionally letting a client go.
About Dawn Critton:
Dawn Critton manages C-Cross Farrier Services Inc., a six full-time Certified Journeyman Farrier team, including her husband Jason Critton, CJF, TE, as well as three associate farriers. Dawn has years of riding experience. From 2000-2004, she rode on the NCAA Division 1 Fresno State Equestrian team as an English team rider. Today, she competes in the jumper ring and enjoys starting young hunter/jumper prospects.
Trevor Hall
Farrier at Hall's Horseshoeing
"Improving Efficiency in Your Daily Hoof-Care Work"
Time is money. One way for farriers to maximize profits is to improve your efficiency, but how can you accomplish this? In this presentation, Redmond, Ore., farrier Trevor Hall shares methods and practices for how he became more efficient in his hoof-care practice.
About Trevor Hall:
Trevor Hall is an American Farrier’s Association certified farrier who is based in Redmond, Ore.
Suzi and Mitch Shelhamer
Farrier at Sebastiani Farrier Service
"Yoga Stretches to Keep Farriers Going"
Farriers experience unique stress and strains that can threaten your ability to work effectively. In this session, Suzi and Mitch Shelhamer demonstrate proven yoga stretches that can improve your quality of life and ability to work.
Eddy Strommen
Farrier at ES Farrier Service
"Balancing the Business of Farriery"
Running a farrier business presents many challenges. Between expenses, time management, client relations and other factors, failing to address every aspect can leave your business weak in certain spots. In this presentation, Eddy Strommen will call attention to the most pressing areas to ensure you operate a profitable business.
About Eddy Stromen:
Eddy Strommen, APF-I, is a farrier based in Evansville, Wis. He began his shoeing career in 2007 and works on a variety of breeds and disciplines, including dressage, Western and cow horses.
"Creating a Multi-Farrier Practice: How To Find, Hire, Grow and Keep Talent"
Stefan Sebastiani and Joe Proby
Working with other farriers can lessen the long-term impact on your body and help generate more income for your practice. In this session, Wisconsin farrier Stefan Sebastiani explains how he has established a repeatable process in his multi-farrier practice for bringing on new talent. He'll share his tips for finding people to join your practice and how to train them so they are happy contributors to your business.
Stefan Sebastiani
APF,
Waupun, Wis.
Joe Proby
APF,
Crete, Ill.
"Is a Haul-in Farrier Practice Sustainable?"
Jake Stonefield and Allan Voeller
Like many farriers, Jake Stonefield was skeptical that a haul-in farrier practice could succeed in Brandt, S.D., a town with a population of just 107. Bismarck, N.D., farrier Allan Voeller was convinced that it would. Why? Because he’s already tasted success with the model. In this presentation, Voeller and Stonefield will discuss what you need to know to launch and operate a haul-in farrier practice.
Allan Voeller
CJF, APF-I,
Bismark, N.D.
Jake Stonefield
CJF,
Brandt, S.D.
"Adding and Training Farrier to Grow Your Farrier Business"
Steve Wiberg, Virgil, Eli Kaufman, Makayla Clyne and Bodhi Hall
In this session, a group of farrier discuss how they manage young farriers working in their practices.
They cover the major concerns of a multi-farrier practice, including paying associates and training.
Steve Wiberg
Steve Wiberg Horseshoeing
Hayward, Calif.
Virgil Conde
Virgil Conde Farrier Service
Corpus Christi, Texas
Eli Kaufman
CJF
Rogersville, MO
Makayla Clyne
MCM Farrier Services
Monte Sereno, Calif.
Bodhi Hall
MCM Farrier Services
Monte Sereno, Calif.
TERI WILBER
Florida Farrier Services
Don’t Get Ghosted: How to Keep Quality Clients
You have a new client whose horses are well-mannered, pays promptly and seems satisfied with your work, but then suddenly becomes non-responsive. Or maybe you have a long-time client who starts talking to another farrier – despite showing no signs of dissatisfaction with your work. The reasons clients come and go vary – and some turnover is inevitable. But what is the secret to keeping quality clients on your books? Teri Wilber of Florida Farrier Services in St. Cloud, Fla. shares some of the client retention strategies she and her horseshoeing husband, Clayton, have found helpful in their business.
DERA L. JOHNSEN-TRACY
Shareholder and Co-Founder of Horn & Johnsen SC.
Don't Leave Your Future to Chance: Equine Estate Planning Made Simple
What will happen to your business if you become incapacitated or pass away? What about your horses? If you are interested in protecting your business and your animals while making things as easy as possible for your family member and loved ones upon death or incapacity, you won't want to miss this presentation. Attorney Dera L. Johnsen-Tracy will discuss estate planning options that are available, as well as how to establish a trust to care for your animals and tips to avoid probate.
DAVID J. BARRON
CJF, APF, Insurance Broker, Mainguard Insurance Group, Snohomish, Wash.
Building a Plan to Fit Your Goals
In this session, David Barron will survey the farrier practice as a micro-business. He will explain the principles that are true across any small business that promote success.
ESCO BUFF
CF, APF-I
Improve Your Cashflow and Limit Late Payers
Pulling from his practice and business research, Buff will provide advice on how to make sure you are paid on time and improve your business's cashflow. He also will share insight on efficient collection from delinquent clients.
ANDREW DEVISSER
CJF
Financial Basics to Gain Financial Freedom
In this session, Devisser takes a common sense approach to discuss the foundations of personal finance. He will show common pitfalls that limit growth and how smart decisions today can prepare you for a future of continue financial freedom.
TODD SANTORO
CF, APF-I
Liability Can Ruin Your Practice
Liability is a legal threat for any hoof-care practitioner. In this presentation, attorney and farrier Todd Santoro will explain what liability means and strategies for protecting yourself.
MIKE HAYWARD
APF-I
Developing (and Redeveloping) Your Business for Success
In today’s hoof-care industry, it takes a lot more than shoeing a horse to become successful. In fact, most footcare practices fail because of the area that farriers dislike the most — running a business. After graduating from Pacific Coast Horseshoeing School in Plymouth, Calif., Mike Hayward built his business very quickly based on a few simple strategies that have resulted in a successful and thriving horseshoeing practice in Northern California.
9 Easy Ways to Immediately Improve Your Business
Joshua Sanders, Canonsburg, Pa.; Dawn Marie McIntosh Critton, Sedalia, Colo.; Kia Apple, Cicero, Ind.
Finding and maintaining happy footcare clients is critical for operating a successful farriery business. A panel of seasoned business professionals will share key insights, strategies and advice to help you find, manage and keep happy clients.
Kia Apple
Cicero, Ind.
Joshua Sanders
APF-I
Canonsburg, Pa.
Dawn Marie Critton
Office Manager,
C-Cross Farrier Services Inc.
DAVE FARLEY
Coshocton, Ohio
Select the Clients You Want and Train Them to be Clients You Want to Keep
It is difficult to change your clients' behaviors after you've worked with them for a long period. It is best to coach them on your expectations before you work with them. In this session, Coshocton, Ohio, Dave Farley will share ideas on how to explain how to match yourself with the clients you want to work with and continue to communicate with them as you continue to educate them on better footcare. He also will explain how to institute change with existing clients.
DAVID BARRON
ISU Insurance Solutions Group, Woodinville, Wash.
Planning for Business Success and Life After Farriery
As a former farrier, David Barron understands the need to prepare for life after horseshoeing. Now providing insurance and financial solutions, he can use his insight to give advice on how to plan for the time your career ends, whether it is due to an accident or planned retirement. Prepare your future and protect your established income.
LEE OLSEN
Olsen Equine, Brock, Texas
Grading Your Clients: A Proven Way to Elevate Your Profitability
To grow your business over the years, you need to find new clients, and replace those who no longer fit your practice. Weatherford, Texas, farrier Lee Olsen will share his strategies for building a practice and growing an existing practice. This session is helpful to improve your practice regardless where you are in your career.
NICK DENSON
Denson’s Farrier Service, Sagamore Beach, Mass.
Therapeutic Shoeing: Making It Worth Your Investment
Therapeutic cases can be challenging for farriers, and not just from trying to manage the issues presented by the horse. In this session, Sagamore, Beach Mass., farrier Nick Denson will talk about the business side of running a farrier business that includes therapeutic accounts. Make sure the time and resource investment in this work benefits your practice long-term.
SHANE WESTMAN
University of California, Davis, Calif.
Smart Money: The Good, The Bad and the Ugly of Business and Personal Debt
Davis, Calif., farrier Shane Westman has seen firsthand how debt can cripple a farrier practice and personal life. Earlier in his career, he was in debt in his business and private finances. In this session, he'll discuss practical business advice to avoid and eliminate debt. He will also explain the benefit of good debt vs. bad debt.
MISTY PLEINESS
Metamora, Mich.
The Best Business Lessons from Outside the Farrier World
From her work in accounting, Misty Pleiness has key insight in what helps and hinders small businesses. And as a competitive rider, she has spoken with her farriers about the business challenges they face. She'll help bridge the two worlds and deliver key insight on helping build a stronger farrier practice.
PAT BROADUS
Farrier, Shelbyville, Ky.
Evaluating What It Costs You to Trim or Shoe a Horse
You can't effectively run a profitable business without knowing what it costs to trim or shoe each horse. In this session, Shelbyville, Ky., farrier Pat Broadus will explain how to break down costs to understand where to price your work at. He'll show how minor price increases can help you run a more profitable business. Making small changes today can result in a different financial outcome within a year.
Panel: Avoid These 9 Mistakes that Hold Farrier Businesses Back
The best way to learn how to avoid mistakes is by listening to those who have made it. These three seasoned farriers will share key problems that farriers encounter and provide advice on how to correct them. The advice will cover all of the aspects of farrier practice and help any stage of a career.
DAISY BICKING
Daisy Haven Farm
Parkesburg, Pa.
BOB SMITH
Pacific Coast Horseshoeing School
Plymouth, Calif.
RICH ARMENTROUT
Richard's Holistic Equine Services
North Canton, Ohio
QUESTIONS ABOUT THE FARRIER BUSINESS SUCCESS ACADEMY?
For general conference inquiries contact American Farriers Journal
by phone at (866) 839-8455 or (262) 432-0388;
by fax at (262) 786-5564 during business hours: Monday - Friday 8:30am - 4:30pm CST.
For customer service inquiries outside of business hours, email us at fbsa-help@americanfarriers.com
To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or mellis@lessitermedia.com
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