Conrad Trow’s farrier practice is based in Oldham County, northwest of Louisville, Ky. When people talk about horses in the Bluegrass State, Lexington may often receive the attention, but Trow says that Oldham County is a hidden gem for the farriers who work there. Why? There are plenty of quality horses in a concentrated area.

Good horses and less driving were motivating factors for Trow in altering his practice. Years after covering clients between the Louisville and Lexington areas — among other stops — Trow decided to keep his practice confined to a tighter circle. Simply put, it wasn’t efficient for him.

“During my first 10 years, I used to let things in my practice dictate my schedule,” he says. “It ran my life. Today, I am still learning horseshoeing, but I feel I am now dictating. That is how things should go to be successful.”

Now, most clients are within a short drive within or just outside Oldham County. One day each week, he will travel about 45 minutes to clients in Shelby County. With an active family life and hobbies, like hunting, Trow purposely reshaped his practice a decade ago and continues…