This page lists material that supplements the November 2019 issue of American Farriers Journal.
Gain more insight on digging out of debt and how to set prices that benefit your hoof-care practice
(Supplement to Don’t Let Debt Control You on page 22.)
Farrier Business Strategies
- California farrier Margie Lee-Gustafson discusses “How Much Should You Charge Per Horse?”
- The late Hall of Fame farrier Red Renchin offers “Business Strategies for the Farrier” in an American Farriers Journal Online Hoof-Care Classroom.
- Rehabilitating horses doesn’t have to be a financial disaster. A trio of farriers offers “Therapeutic Horseshoeing Strategies to Improve Your Profits.”
(Supplement to "Are you Charging Properly for New and Reset Shoes" on page 30.)
Marketing your Business
- Reading “Marketing Yourself Pays Off,” in which Rosevine, Texas farrier Ralph Hampton shares his approach to self-promotion.
- Reading “Marketing Your Practice Made Easy,” in which several farriers offer their tips to build a client base.
(Supplement to "Create a Marketing Strategy that Pays Off" on page 34.)
Farrier Rigs
- Reading what is the one accessory that farriers believe they must have in their shoeing rigs.
- Listening to Roger Newman, owner of SomerSong Forge, discuss his thoughts on rigs.
- Watching Dave Dawson, an Uxbridge, Ontario, farrier, discuss truck and rig upgrades.
- Downloading the Truck Inventory Checklist.
(Supplement to "Have Shoeing Rigs Reached Their Peak?" on page 42.)
Efficiency
- Reading "Establish Expectations with an Apprentice Early to Save Time" by Trevor Hall
- Reading “12 Ways to Improve Your Hoof-Care Efficiency and Save Monday” in which Trevor Hall shares the expectations he has for farriers who work with him.
- Reading “Time-Saving Efficiency Tips from Over the Years” in which Hall of Fame Farriers share their best ideas.
(Supplement to "Tips to Improve Your Efficiency" on page 48.)
Learn how other farriers have successfully transitioned their businesses
- Reading “Idea for Offering a Haul-in Service” in which New Mexico farrier Brad Dirickson shares how he switched to providing haul-in service.
- Watching “Transitioning to Dressage Horses” in which Jeff Ridley of Leighton, Iowa discusses how he shifted the focus of his practice.
(Supplement to "7 Steps That Extended the Career of an Ohio Farrier" on page 60.)
Learn more about Gordon Haight’s contributions to farriery
- Reading “Shoeing Team Celebrating 25th Anniversary,” about Haight and the very first North American Horseshoeing Team
- Reading “Understanding Balance in Relationship to Movement,” in which Haight writes about the five points of balance.
- Reading “Hoof Growth and Stimulation,” in which Haight addresses the role of balance in developing healthy hooves.
(Supplement to "Hall of Fame Farrier Gordon Haight ‘Never stop learning’" on page 76.)
