Banixx Horse and Pet Care announced that Larry Smock has joined Banixx as national sales manager.

“Larry brings with him more than 20 years of sales and marketing experience gained from working with leading national animal healthcare corporations,” says Bob DeMeulemester, president of the company. “His knowledge of retail animal health sales and promotion, combined with his extensive customer service experience, will be a great asset to our company.” 

Smock is looking forward to joining the Banixx team.

“When I first learned about Banixx 8 years ago, I was very impressed with the product quality and effectiveness, as well as the owners of company,” he explains. “Little did I know I would get the opportunity to be part of this great organization. I’m really excited to join Banixx and be part of a company that’s a leader in providing the best wound care products on the market — and continues to grow its business.”

It’s a partnership that has been in the making for some time.

“We are thrilled to have Larry join us as national sales manager,” DeMeulemester says. “I have known him for many years; we’ve been lucky to have him assist us by brainstorming and designing several marketing and sales strategies that have been very successful for Banixx. His knowledge of the animal health retail segment, combined with his energy and marketing skills, will be of great benefit to Banixx as we continue to grow and flourish.”