Finding and maintaining happy footcare clients is critical for operating a successful farriery business. A panel of seasoned business professionals will share key insights, strategies and advice to help you find, manage and keep happy clients.

During the online 2020 Farrier Business Success Academy, Joshua Sanders of Canonsburg, Pa.; Dawn Marie McIntosh Critton of Sedalia, Colo.; and Kia Apple of Cicero, Ind. share their best tips to immediately improve your hoof-care business. From finding and managing clients to marketing and social media, the panel will cover a variety of important topics.

Kia Apple is the social media and marketing director for Cicero, Ind.-based Dixie’s Farrier Service. A long-time equestrian, she has enjoyed learning about farriery while promoting quality hoof care to owners. She also is a certified therapeutic riding instructor through PATH International.

Joshua Sanders, APF-I runs JMS Horseshoeing in Canonsburg Pa. He is a 2013 graduate of Kentucky Horseshoeing School in Richmond, Ky. and runs a practice primarily focusing on English discipline sports horses and horses with therapeutic issues.

Dawn Marie D. Critton manages C-Cross Farrier Services Inc., a six full-time Certified Journeyman Farrier team, including her husband Jason Critton, CJF, TE, as well as three associate farriers. Dawn Marie has years of riding experience. From 2000-2004, she rode on the NCAA Division 1 Fresno State Equestrian team as an English team rider. Today, she competes in the jumper ring and enjoys starting young hunter/jumper prospects.

The 2020 Farrier Business Success Academy is an online event 100% focused on providing you with successful business management strategies through a convenient online event learning format requiring no travel time or expense to experience. All that is necessary is an internet connection and a digital device such as a smartphone, laptop, tablet, or other device capable of viewing the online presentation videos. To provide attendees with an educational experience to fit their specific needs and schedule, there are two registration options for this event:

• Attendees can register for free and gain access to all 8 Farrier Business Success Academy on-demand presentations for 3 days only, November 20-22, 2020.
• A VIP upgrade is available for $49 and gives attendees extended access for 12 months to all presentations, access to 8 highly-rated presentations from the 2019 Farrier Business Success Academy and 4 Free Hoof-Care Management Reports offering practical ideas and advice. Registration and program details can be found here.

Title sponsors making the Farrier Business Success Academy possible include Equilox, Kauffman's, Dechra, Meader Supply Corp. and Wrangler.