If you want to keep clients happy, remember customer service is the hallmark of good business, Joshua Sanders says.

The Canonsburg, Pa., farrier says clients can be fickle, but your best bet is to deliver good work and basic customer service.

“If you provide them with what they want, such as showing up on time, I feel most will stay with you, even in tougher times,” Sanders says. “A sense of loyalty can build up.”

He says this is particularly true of the clients who are more like ”pet owners.” The mentality of this modern horse owner may be to sacrifice income or savings to keep a geriatric horse going or comfortable.

Sanders provided these comments as part of the 2021 International Hoof-Care Summit Virtual Clinic Series. Register today to watch his presentation, as well as dozens of others.

Learn More

• Avoid These Early Mistakes that Can Kill Your Career: Implementing a few often-overlooked steps you can increase your chances of success in your farrier practice.
• Growing Your Practice and Client Retention: What kind of farrier business do you currently have and what kind of business do you want to have? Canonsburg, Pa., farrier Joshua Sanders discusses how to identify the answers to those questions, which will help you determine a business plan that will get you from Point A to Point B.