Four Major Ways Horses are Used by Owners

Activities % of Owners
Pleasure, trail riding 69%
Idle, retired, not working 31%
Dressage 27%
Lessons, training 23%

— 2018 American Horse Publications Equine Industry Survey of 9,012 horse owners sponsored by Zoetis

Many Farriers Recommend All Types of Products to Clients

Some 72% of full-time farriers recommend specific brands of footcare and general horse products to clients.

— 2020 American Farriers Journal Business Practices survey