Four Major Ways Horses are Used by Owners
| Activities | % of Owners |
| Pleasure, trail riding | 69% |
| Idle, retired, not working | 31% |
| Dressage | 27% |
| Lessons, training | 23% |
— 2018 American Horse Publications Equine Industry Survey of 9,012 horse owners sponsored by Zoetis
Many Farriers Recommend All Types of Products to Clients
Some 72% of full-time farriers recommend specific brands of footcare and general horse products to clients.
— 2020 American Farriers Journal Business Practices survey
