Horseware Ireland announced a recent strategic partnership with U.S.-based EquiFit, both retailers of cold therapy products, protective boots and leg wraps.
Massachusetts-based EquiFit was founded by Alexandra Cherubini in 2000, who will continue to be the brand advisor and develop EquiFit within Horseware Ireland.
“EquiFit will retain its independent brand identity as a premium offering within Horseware Ireland’s stable of products, joining the Micklem branded leather product offering and Alessandro Albanese equestrian clothing brand,” says chief executive officer of Horseware Ireland Louis O’Neill.
Read the full news release here.
