Farnam, part of the Central Garden & Pet Company portfolio, introduces a revitalized brand identity that honors its 75-year legacy while boldly stepping into the future.

The new look and feel across all products – from supplements and grooming to fly control and deworming – is in keeping with the same dedication that horse owners have relied on for generations. This rebrand solidifies Farnam’s leadership in the equine industry, strengthening its presence in a competitive market while reinforcing its commitment to providing innovative and effective solutions for horse care.

“For more than 7 decades, Farnam has been the go-to brand for horse owners who value quality and expertise in their equine health and wellness products,” says Sarah Jarvis, marketing director at Farnam. “This evolution of our brand unifies our extensive portfolio under one master brand, increasing relevance with our core consumers and positioning us for continued growth. We are excited to share this next chapter with the equine community.”

Farnam’s brand revitalization enhances consumer recognition and distinction in the equine-care category while reinforcing its commitment to excellence. This rebrand unifies Farnam’s marketing and comprehensive portfolio of head-to-hoof, inside-and-out horse care products, creating a stronger, more cohesive brand identity. With a renewed focus on category distinction, Farnam is positioning itself to stand out in an increasingly competitive industry.

Loyalty Reward Program

As part of the brand’s transformation, Farnam is updating its loyalty program, now called Farnam Rewards, to offer an improved customer experience. Members earn points for each product purchased and can earn rewards like exclusive brand merchandise and coupons for future purchases. The current program remains live, allowing customers to earn points through June 30 before shifting to the new system.

The Castellows Partnership

Farnam is also celebrating the second year of its partnership with The Castellows, a country music trio whose deep-rooted passion for horses has shaped their journey from a rural farm in Georgia to the national stage. To mark this continued collaboration, The Castellows will perform for members of the American Horse Publications at their annual conference May 15 in Dallas, Texas. This partnership amplifies Farnam’s commitment to the horse-loving community, blending music and horsemanship into a shared experience that resonates with fans.

“Horses have shaped who we are, and getting to combine our love for them with our passion for music has made this partnership with Farnam so special,” The Castellows say. “The ‘Everything for the Ride’ campaign feels like a natural continuation of this journey, and we’re so excited to kick off year two in Dallas!”

“Everything for the Ride” Summer Sweepstakes

In celebration of the rebrand, Farnam is launching the “Everything for the Ride” Summer Sweepstakes, from June 2-30. Shoppers are invited to enter for a chance to win incredible prizes, including:

● Grand Prize Package: $1,000 worth of Farnam horse-care products, two tickets to an upcoming show on The Castellows' upcoming tour (city to be announced), round-trip airfare, two nights of hotel accommodations, and $1,000 for meals and expenses.

● 10 Product Prize Packages: each containing $500 worth of Farnam horse-care products.

● Entries can be submitted online, with additional details and the official entry page available on Farnam’s website.

For information on products, visit farnam.com and follow Farnam’s Instagram, Facebook, and YouTube channels.