American Farriers Journal (AFJ) is among four Lessiter Media publications that are national finalists in the American Society of Business Publication Editors’ 2025 Azbee Awards of Excellence.
AFJ qualified to be a national finalist after winning the regional Gold Azbee in the Group of Company Profile category for its coverage of the Supply Shop of the Year, “There is Nothing Better Than Seeing a Farrier Succeed.”
AFJ Editor Jeff Cota details Olympia Farrier Supply’s recognition as the inaugural Supply Shop of the Year by a three-judge panel in the November 2024 issue.
Readers nominated approximately 50 supply shops in North America. Following nominations, the shops were asked to complete a 20-question survey covering topics ranging from customer service, product variety & inventory, shipping & delivery, community engagement and accessibility. The judges scored each entry based on the supply shop’s responses. The identities of the supply shops were not disclosed to the judges to ensure an impartial decision.
The judges — all members of the International Horseshoeing Hall of Fame — are Margie Lee Gustafson of Woodside, Calif.; Steve Kraus of Trumansburg, N.Y.; and Randy Luikart of Ashland, Ohio.
More Finalists
In addition to AFJ’s coverage, three more Lessiter Media publications are national finalists with the following.
- No-Till Farmer for “2024 No-Till Farmer Benchmark Report.”
- Farm Equipment for “Dealership Minds — Vanderloop Equipment,” and “Boots on the Ground.”
The Azbee Awards honor the best in Business-to-Business (B2B) media, recognizing outstanding work by business, trade, association and professional publications across 68 categories. One of the most competitive awards programs for B2B media, the Azbees highlight editorial, online and design excellence within print media, email newsletters and digital publishing.
National winners will be honored May 27 during the National Azbee Awards of Excellence presentation.
