NEWS AND NOTES
June 5, 2012
W.F. Young, Inc., makers of Absorbine® and Equine America® horse care products, is pleased to announce that it has purchased Magic Cushion™ hoof packing.
Developed and marketed by Ron J. Riegel, DVM, Magic Cushion hoof packing is used to reduce pain, concussion and trauma within the tissues of the hoof. It has gained wide acceptance with farriers and veterinarians, and has a loyal following among equestrians, including the Thoroughbred and Standardbred racing industries.
Referring to the acquisition, Jaime McKinley, Vice President of Marketing and New Product Development, said, “The Absorbine brand name has long stood for quality, and we are very conscious of preserving that reputation in the products we bring to the market. Given the intense levels of research Dr. Riegel undertook when developing Magic Cushion, and its scientifically proven results, we believe this is a great addition to our hoofcare lineup – worthy of the Absorbine name. Going forward, we will integrate Magic Cushion into our Hooflex® family of products, so it will be known as Hooflex Magic Cushion.
“We are very thankful to Dr. Riegel for allowing us this opportunity to continue supporting the farriers he has serviced since Magic Cushion’s inception,” McKinley continued. “In addition, we are very excited to employ the full strength of Absorbine's innovative sales and marketing programs to help bring Magic Cushion to horse enthusiasts world-wide.”
Magic Cushion hoof packing comes in two forms – the original Magic Cushion and the more recently introduced Magic Cushion™ Xtreme. Both help support hooves in several ways, including relief from sole bruising and post-trimming soreness, treating abscesses, and fighting hoof infections. Magic Cushion can be used as needed, or packed under a shoe and pad and left in place through the shoeing cycle. Magic Cushion Xtreme uses a higher concentration of ingredients than original Magic Cushion to provide faster, stronger relief for performance horses.
W. F. Young, Inc. has provided quality horse care products to the equine industry since 1892, when founders Wilbur Fenelon Young and his wife Mary Ida developed Absorbine® Veterinary Liniment to treat their horses’ sore muscles and joints. That flagship product continues to be the number one horse liniment worldwide, while the Absorbine name has grown to include other top selling products such as ShowSheen®, UltraShield®, Hooflex® and more. Based in western Massachusetts as it has been for most of its history, the company remains committed to providing the highest quality horse care products available. Visit www.absorbine.com for more information.
For more information and high resolution product images, please contact Molly O’Brien: 800-628-9653 x450; mobrien@wfyoung.com.
Absorbine®, Equine America®, Magic Cushion™, Hooflex®, UltraShield® and ShowSheen® are trademarks of W. F. Young, Inc.
W. F. Young, Inc., 302 Benton Drive, East Longmeadow, MA 01028 www.wfyoung.com.
