American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
However, most professional farriers understand shoeing the horse is only one of the many required skills that must be mastered to operate a successful farrier practice. As the owner and operator of a small business, you must develop accounting, business, people and many other skills.
Arguably the most prolific author today of educational material on the subject of the many aspects of horseshoeing is Dr. Doug Butler, CJF, FWCF. In Principles of Horseshoeing III, we were introduced to Butler’s son, Jacob Butler, CJF. And in Essential Principles of Horseshoeing, we are introduced to another of Butler’s sons, Peter Butler, CJF.
Doug Butler has written about some of the non-mechanical skills that are necessary to be a successful farrier business owner in “Shoeing in Your Right Mind” and “Six-Figure Shoeing.” In Butler’s newest book, “Essential Principles of Horseshoeing,” he intertwines both the mechanical and non-mechanical skills that must be developed if you are to become the dominant farrier in your area.
In the 294-page book, Butler breaks down the farrier profession into 10 chapters. Each chapter discusses in detail the specific skill set that must be developed in order to become successful. In addition, audio tapes of the text and scanable QR…