SmartPak is excited to be celebrating 15 years of proudly supporting healthy horses and happy riders. Founded by riders and horse owners, SmartPak got its start in 1999, with the purpose of simplifying the administration of nutritional supplements for horses. Since that time, SmartPak has introduced its own line of SmartSupplements, began carrying tack, equipment, and apparel, and introduced ColiCare, our revolutionary $7,500 colic surgery reimbursement program.

"Over the years, we've had the honor of supporting thousands of healthy horses and happy riders. Every relationship is truly unique, just like SmartPaks!" said Paal Gisholt, SmartPak's Chief Executive Officer. "As we celebrated our 15th anniversary, we wanted to share the feedback we’ve gotten from a couple of special customers who've been with us for the whole ride."

“I started using SmartPaks because I thought that they would be convenient to take to horse shows,” said Loanne L. “I have continued to use them because they are a great time saver. I think that your customer service is the best. You have grown into a bigger and better company over the years. You never lost the personal touch that so many companies do.”

“Goodness - fifteen years of SmartPak in my life!  I wish it had been forever, but at least I now can't imagine my life with my horses, dogs, and without this wonderful company,” said Alexandra D. “From the very first customer contact, it was obvious that customer service, ease of communication, and highly efficient product delivery and support were foremost goals for this new company.”

Thanks to loyal customers like these, SmartPak has been lucky enough to receive many honors over the past 15 years. Those honors include being a nine-time Inc. 500/5000 honoree, a four-time Bizrate Platinum award recipient, and earning an “Elite” rating from STELLAService.

With 2015 fast approaching, SmartPak is looking forward to celebrating many more milestones with customers and their horses. SmartPak understands that customers want to spend more money on their horses and not shipping charges, so SmartPak has been offering Free Shipping Every Day to its customers for years. All SmartPaks over $40 and orders over $75 qualify.

Founded and run by riders, SmartPak knows what it's like to order for your horse online. That's why the created rider-focused policies like Guaranteed to Work, free returns on sized items, and SmartPak's 100% Happiness Guarantee, to ensure that riders can order from SmartPak completely risk-free. Three years ago, SmartPak took that peace of mind to the next level, introducing ColiCare, a FREE $7,500 colic surgery reimbursement program. “Everything we do is inspired by and focused on our customers,” said Gisholt. “Looking back over the last 15 years, we are truly honored and humbled by the number of horse owners who have invited us to be a part of their horse's care team. As we look towards a new year, we're excited to continue offering innovative solutions for life in the barn, and we hope you'll come along for the ride."

About SmartPak


From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award as well as an “Elite” rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.