New Farrier Practices Survey Contains Valuable Pricing Data

You'll find plenty of valuable shoeing information in the latest 
“Farrier Business Practices Survey” that appears on pages 15 to 23 of this issue. It contains plenty of essential reference data that you can use to do a much better job of running your business in 2003.

For instance, a number of American Farriers Journal readers tell us that they rely on the national and regional shoe pricing information from this survey to support an increase in shoeing prices.

Several farriers find this pricing information so valuable that they normally ask if we can share it with them prior to the mailing of this Farrier Supplies And Services issue. It’s because they know this reference guide comes out at a critical time for evaluating needed yearly changes in a shoeing business.

As a result, make sure that you take a close look at the pricing information that is presented for eight shoeing categories. Then decide whether you need to make any changes in the prices for your shoeing work in 2003. Besides looking at the pricing figures from the survey, consider the impact that inflation will have on your prices.

How Inflation Affects Prices

Among concerns that we sometimes hear from readers is that some farriers apparently are still charging the same trimming and shoeing prices as they did 10 years ago. But an in-depth look at the data from the first American Farriers Journal survey that was done in 1989 doesn’t support that theory. Since 1992, the surveys have…

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Frank lessiter

Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lesspub.com

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