American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
Rio Rico, Ariz., farrier Chad Lunderville’s practice covers a wide range of disciplines, from performance horses to backyard companions.
Inform your clients about your investment in continuing education and explain how it benefits their horses so that the clients are more accepting of pricing increases.
Although he prefers hot shoeing, Chad Lunderville finds cold shoeing is sufficient at times.
Consider the dryness of the foot before applying thrush treatment.
Extra bits of R.A.T.E. can help treat thrush and demonstrate a thoroughness of care with the client.
During the 10 years of his childhood living on a Wisconsin dairy farm, Chad Lunderville had a clearer path for working with cows than horses. Tired of the brutal winters that hampered the dairy operation, his family moved back to Arizona, where horses gained the younger Lunderville’s attention.
While in college years later, he took a semester course on footcare, hoping to learn enough to be able to tack on a shoe in case his horse lost one. He showed an aptitude for it, and began working with the instructor outside of the classroom.
When his friend’s farrier failed to show up, Lunderville was recruited to shoe the horse. Soon word got around and he started receiving requests from other footcare clients despite his lack of experience.
“I wasn’t very good at shoeing — at all,” he says emphatically. “But I was good at showing up on time and finishing the job.”
As a full-time shoer by the mid-1990s, Lunderville eventually improved on the skill and knowledge. The concept of focusing on the customer remained a core value of his practice…