This was made clear when more than 125 farriers recently answered an exclusive American Farriers Journal e-mail survey requesting ideas on dealing with the current economic situation.

Focusing On Equine Welfare

Chris Gregory says owners definitely appreciate the fact that farriers are concerned about the welfare of their horses. Letting them know you are concerned about their animals is always a win-win situation, maintains the operator of the Heartland Horseshoeing School in Lamar, Mo.

“I believe my growing interest in the owners and their horses will pay off in the long term,” adds Bernie Willis of Wasilla, Alaska. “Even if it doesn’t, the horses will be better off as neglect is not right.”

Time For Talking

Many farriers are convinced that there is no better time than now to talk with clients about the care of their horses. The key is to use your imagination and be more professional in order to make yourself more valuable to them, says Havilah Elia of North Liberty, Ind. This means listening closely and being honest about their horses while offering viable options the owner can understand and do himself, says Jeff Farmer of Como, Miss.

Mike DeLeonardo Jr., of Salinas, Calif., says open communication between farriers and clients has never been more critical. “Letting the client know that you understand their situation, and are willing to help out anyway you can without compromising the care for their horses during these tough times is extremely valuable.”

Kristian Rathlou of Brantford, Ontario, takes time to…