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The Hoof-Care Bottom Line

Profit Margin's Place in your Shoeing Business

Understanding this formula will help you see how much of what you charge for your work actually stays in your pocket
By Esco Buff posted on March 1, 2011 | Posted in Business Practices
Profit margin is an excellent tool for tracking how much your farrier business is making, for making internal price comparisons, for determining how much you charge, and for helping make customer determinations.
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The Hoof-Care Bottom Line

Of Prices, Profits and Markups

Understanding how much you need to charge for your products and services is vital to the success of your farrier business
By Esco Buff posted on January 4, 2011 | Posted in Business Practices
The ultimate reason for developing a successful pricing system is to make a profit from your work and the products you sell. The amount of profit you’ll realize depends on your costs, selling price, the number of products sold and/or the amount of service rendered.
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Paul Goodness

Good at the Shoeing Trade

Virginia farrier Paul Goodness has worn a lot of different hats during more than 30 years as a farrier
By Heather Smith Thomas posted on May 1, 2007 | Posted in Therapeutic Shoeing

Paul Goodness is one of those farriers who’s dedicated to trying to find ways to help horses’ feet and keep them healthier. He is also dedicated to helping novice farriers get started in this business — passing along the things he’s learned over the years, to give them a leg up in their budding careers.


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Double-Barreled Shoeing Advice

Tackling Pricing Concerns

Here are solid answers to several frequently asked financial concerns
May 1, 2007 | Posted in Business Practices

During last winter’s 4th annual International Hoof-Care Summit in Cincinnati, a pair of veteran farriers tackled two dozen of the most frequently asked questions about the footcare industry. This totally unrehearsed, fast-paced session sparked a number of highly interesting views for attendees to evaluate in their own footcare operations.


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Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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