The brand of a business is the sum total of its services, marketplace reputation, day-to-day practices, ability to get the job done and meet the customer’s expectations. In a nutshell, it’s how existing and potential clients understand what you do and how you can help them.
In the March 2012 issue of American Farriers Journal, we looked at apprenticing and internships from the view of the mentoring farrier and business owner.
The art of shoeing a horse used to be a craft that apprentices learned from master farriers and journeymen, picking up knowledge without ever picking up a book.
Flies and other winged insects are part of our world, with their own place and function in nature’s ecology. Still, that’s a small consolation when they’re biting you or the horse you’re working on.
The slogan “safety is everybody’s business” is a common one, but if you’re the business owner, you can also add “the buck stops here” when it comes to shoeing rig safety. If you’re not paying attention to it, who is?
Thoughtful research and planning are crucial when selecting a new shoeing rig. Whether it's your first truck or trailer, an upgrade to accommodate a new aspect of your practice, a second rig to use part-time in another state or the "dream rig" you've been wanting for years, mapping out what you like is a good way to get exactly what you need and avoid buyer's remorse.
Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.
Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.