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Shoeing for a Living

Who Are You Working For?

A day spent with Illinois farrier Tom Rock reinforces that a successful hoof-care practice is built on a commitment to providing footcare on an individual horse’s basis and solid business practices

By Jeremy McGovern posted on March 1, 2013 | Posted in Business Practices

Tom Rock, like other farriers, is a strong advocate of pursuing hobbies and interests outside of the equine world. He’s a knowledgeable farrier and a solid horseman, but says if you don’t “get away” from it once in a while, you’ll burn out. The Wadsworth, Ill., farrier has a few pursuits outside of farriery to relax — chief among these being golf.

2013 International Hoof-Care Summit

[Video] Career Influences

February 26, 2013 | Posted in Business Practices, Education

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Tom Rock talks about influential shoers in his career.

2013 International Hoof-Care Summit

[Video] Farriers Managing Shoeing Schedules

February 26, 2013 | Posted in Business Practices, Shoeing

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Tom Rock talks about the different factors that come into play when managing shoeing schedules.

2013 International Hoof-Care Summit

[Video] Horse Sense In Hoof-Care Philosophy

February 26, 2013 | Posted in Business Practices, Shoeing

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Tom Rock explains his business philosophy of letting the horse dictate the shoeing schedule.

2013 International Hoof-Care Summit

[Video] Trailer And Truck Setup

February 26, 2013 | Posted in Equipment

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Tom Rock tells us about his rig setup, and what he likes about his current trailer organization/utilization.

2013 International Hoof-Care Summit

[Video] New Program Combats Financial Setbacks

February 26, 2013 | Posted in Business Practices

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Tom Rock explains a new change his business implemented to combat financial setbacks from 2012.

2013 International Hoof-Care Summit

[Video] Introducing Business Changes to Clients

February 26, 2013 | Posted in Business Practices, Clients

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Tom Rock talks about how he addresses business changes and how to effectively communicate with clients in understanding these changes.

Farrier Software

What's In Your Toolbox?

Whether you are looking to educate your clients, provide a new service or maintain your business records, computer software could be the change your practice needs

By Jesse Koehler posted on November 1, 2010 | Posted in Business Practices, Equipment

When hearing the word “technology,” farriers may immediately visualize products such as a laptop or cell phone. Useful technology, however, is not solely limited to devices but also includes the programs and software that can be run on them.

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Farriery and the iPad: A Good Fit?

Having each taken one of Apple’s sleek iPads for a ride-along, two tech-savvy shoers see new possibilities for fellow farriers

By Jesse Koehler posted on September 1, 2010 | Posted in Business Practices, Equipment

Every farrier knows the importance of regular maintenance for keeping a foot healthy and a horse happy. In the same way, a farrier’s business must be kept up-to-date to prosper and to stay competitive.

On the Fence?

Read some of your contemporaries’ testimonials on why the Summit is a terrific experience

January 1, 2010 | Posted in Education

When a new hoof-care tool comes out, do you solely rely on the manufacturers' input? When it is time for a new truck or trailer, so you only talk to the dealer?

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American Farriers Journal

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Plenty of Hoof-Care Growth in 50 Years

Celebrating 2 Decades of Extraordinary Hoof-Care Learning

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Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

Events

Michigan Horseshoers Association 55th Annual Clinic

Date: 01/02/25

Location: Lansing, MI

The Michigan Horseshoers Association will host its 55th annual clinic Jan. 2-4, 2025 in East Lansing, Mich.

Top Directory Listings

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.

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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.

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