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Articles by Frank Lessiter

Frank Lessiter
From The Desk Of AFJ

What's Your Pricing Strategy?

By Frank Lessiter posted on April 19, 2013 | Posted in Business Practices

With the hoof-care season about to hit full stride, many farriers have already raised their trimming and shoeing prices for the coming year. And if you haven't already done so, now's a good time to think about the impact higher supply costs can have on the need for boosting your prices.


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Product Knowledge

Construction Gadgets Help Improve Foot Balance

Here are two tools to more effectively evaluate limb balance and improve your trimming work
By Frank Lessiter posted on April 1, 2013 | Posted in Equipment
Dave Farley finds there's always much more to learn about how to trim a foot and nail on a shoe. The Coschocton, Ohio, and Wellington, Fla., farrier says it took him 20 years to fully learn and understand foot balance.
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Rising Shoeing Star

Three Farriers Recognized As Future Footcare Leaders

A trio of horseshoers who have developed excellent footcare businesses 3 years after graduating from horseshoeing school were honored at the 2013 International Hoof-Care Summit
By Frank Lessiter posted on March 1, 2013 | Posted in Business Practices
Three young horseshoers were recognized for outstanding career progress in the equine footcare field during the 10th International Hoof-Care Summit in Cincinnati, Ohio. These individuals were named as Rising Shoeing Stars in a program that promotes the importance of further footcare education while encouraging young shoers to succeed in their careers.
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International Equine Veterinarian Hall Of Fame

Five Honored For Lifetime Contributions To Hoof Care

Honoring a dedication to their craft and a life-long achievement of high- quality work, the 2013 Hall Of Fame classes features five talented individuals
By Frank Lessiter posted on March 1, 2013 | Posted in Education
Two farriers and three equine veterinarians were inducted into the International Horseshoeing Hall Of Fame and the International Equine Veterinarians Hall Of Fame during the 10th annual International Hoof-Care Summit in Cincinnati, Ohio.
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The Smart Way to Feed Horses - Part 2

Date: 07/29/25
Location: CO
The Smart Way to Feed Horses – Part 2 webinar fulfills the advanced nutrition requirement for PHCP students. You do not need to be a PHCP member to sign up. This two-part webinar series introduces equine nutrition in practical terms and complements Dr. Eleanor Kellon’s NRC Plus course.
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Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
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SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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