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Frank Lessiter

Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lesspub.com
Articles

ARTICLES

Frank Lessiter
From the Desk of AFJ

Start Thinking About Raising Prices for 2013

Data gathered from across the country for the 2012 Farrier Business Practices survey can help you make effective pricing decisions for the coming year
By Frank Lessiter posted on October 19, 2012 | Posted in Business Practices

Data gathered from across the country for the 2012 Farrier Business Practices survey can help you make effective pricing decisions for the coming year.


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Frank Lessiter
From The Desk Of AFJ

Still Lots Of Skepticism About Soring

By Frank Lessiter posted on September 28, 2012

Even with more pressure being applied and despite indicating they're on board with soring reforms, the Tennessee Walking Horse industry continues to utilize this illegal and hurtful process.


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Frank Lessiter
From The Desk Of AFJ

Equine Industry Gearing Up For A Comeback

By Frank Lessiter posted on September 7, 2012 | Posted in Business Practices

While there are still many challenges, it appears that the equine industry is beginning to recover from its disastrous 2008 recession. This is based on the percentage of respondents owning horses or competing with them at the same or higher levels than 2 years ago.


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Cool Shoes For Ice And Snow

These winter shoes from Washington farrier Bill Miller’s historical collection demonstrate several older ways of dealing with snow and ice
By Frank Lessiter posted on September 1, 2012 | Posted in Disciplines & Breeds
When horses were relied on extensively for taking the family to town and transporting goods, shoeing horses for snowy and icy conditions was an absolute necessity. In the late 1800s and early 1900s, numerous shoes were designed to prevent horses from slipping on ice-covered roads in the days before cars and trucks took over most of the nation's transportation duties.
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No More Sore Backs!

Here’s a quick and easy solution to the tedious chore of having to constantly lift a heavy anvil in and out of a shoeing rig
By Frank Lessiter posted on September 1, 2012 | Posted in Equipment
Investing in a pullout Extendo Bed makes it easy for Dirickson to have all hoof-care supplies in easy reach. When it came time to change shoeing rigs a few years back, Brad Dirickson was not in the mood to spend a large amount of money.
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Frank Lessiter
From The Desk Of AFJ

AFJ Staff Hits The Road

Fact-finding mission leads to a better understanding of aspects of the farrier industry
By Frank Lessiter posted on August 17, 2012 | Posted in Business Practices
Many members of our staff regularly call on farriers, equine veterinarians, supply houses, manufacturers, hoof-care researchers and others in the footcare field. But this was the first time we've loaded up the entire AFJ staff for an in-depth and off-site fact-finding tour.
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Going With the Dogs

Some farriers think it’s fine while others think it’s a huge mistake to take dogs along on barn calls
By Frank Lessiter posted on July 1, 2012 | Posted in Business Practices
Asurvey found 91% of farrier families have one or more dogs. Among those families with a dog, 26% of farriers regularly take a dog along on trimming and shoeing calls. Another 36% occasionally take a dog along, while 39% never take their dog.
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