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Frank Lessiter

Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lesspub.com
Articles

ARTICLES

Add Biomechanics to Physiological Trimming for Winning Package

For years, we’ve heard the pros and cons of the physiological trimming method. At next winter’s International Hoof-Care Summit, you’ll learn how adding biomechanical data makes it even better
By Frank Lessiter posted on April 1, 2005 | Posted in Trimming

Farriers and equine veterinarians are in for an educational treat at next winter’s International Hoof-Care Summit when Dr. Hilary Clayton outlines biomechanical and shoeing recommendations built on the theories of Dr. Robert Bowker during his more than 10 years of research on physiological trimming.


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Anything Goes In Mail-In Forging Exercise

Be part of one of the world’s greatest forging competitions — from the comfort of home
By Frank Lessiter posted on March 1, 2005 | Posted in Forging
Over the past 5 years, 365 farriers and blacksmiths from around the world have expanded their forging skills by participating in the mail-in exercise that's co-sponsored by the World Championship Blacksmiths' Competition and American Farriers Journal.
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Check Out 61 “Best Of The Best” Shoeing Ideas

At the second annual International Hoof-Care Summit, seven veteran shoers shared plenty of shoeing tips, tricks and techniques
By Frank Lessiter posted on March 1, 2005 | Posted in Education
In two highly powerful idea-a-minute presentations at the recent International Hoof-Care Summit in Cincinnati, Ohio, veteran shoers from five states offered the best ideas that have paid off for them over the years.
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Frankly Speaking

If You Want More Shoeing Research, It Takes More Dollars

By Frank Lessiter posted on March 1, 2005 | Posted in Education
When Bill Moyer talked about the importance of separating footcare facts from fiction during the second annual International Hoof-Care Summit in late January, he also pointed out the need for larger investments in footcare research. (See Pages 53 to 57 for details on what he told over 700 Summit attendees.)
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When That Problem Horse Needs To Be Tranqulized

With growing liability concerns, farriers need to work closely with equine veterinarians when it comes to tranquilizing horses for footcare work
By Frank Lessiter posted on January 1, 2005 | Posted in Shoeing, Trimming
If you’re working on a horse that won’t hold still for trimming or shoeing, it’s important that you work closely with an equine veterinarian when sedating the animal.
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Cover

Analyze Your Business By The Numbers

In the only extensive farrier business practices survey of its kind, here’s your chance to see how you stack up against the averages
By Frank Lessiter posted on November 1, 2004 | Posted in Business Practices
Over the past 2 years, the typical full-time farrier in the United States has boosted the income for his or her hoof-care business by three and one-half times the average 1.9 percent inflation rate — by 7 percent or an average of $5,454 per year.
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Videos

Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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