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Articles by Paul Rackley

Keeping Records Straight: The Electronic Way

Because of the widespread usage of smartphones, options for digitizing the management of your business have improved
By Paul Rackley posted on November 1, 2014 | Posted in Education
A farrier practice is a business - there is no surprise about that. As professionals, practitioners have a responsibility to maintain accurate records to ensure proper scheduling, billing, payment and taxes. At the same time, farriers also should keep records on clients and the type of work conducted on their horses, including photographs of the feet or radiographs shared by veterinarians.
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Protect How Your Horse Community Sees You

Avoid costly customer service issues through communication, prevention and repair
By Paul Rackley posted on January 1, 2014 | Posted in Business Practices, Clients
Rick Baggett was working on an ill-mannered horse near Oxford, Miss. It kept setting back on the rope and jumping around, making it difficult to shoe. It even kicked him, but the client said that the farrier was being too rough with the horse.
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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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