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Articles by Lisa Kemp

Branding Your Business For Success

By Lisa Kemp posted on August 1, 2012
A livestock brand is a mark unique to the owner, allowing the animal to be instantly recognizable as property. A business brand serves a similar purpose - it lets potential customers quickly assess who and what you're all about and whether your services or products are a good fit for their needs.
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Apprentice Before Going Out On Your Own

By Lisa Kemp posted on August 1, 2012
The art and craft of horseshoeing used to be passed on from master to apprentice, but today there are schools, books, DVDs and other opportunities and tools available for learning. However, apprenticeships still provide the best way to learn the trade.
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Use Facebook to Improve Marketing

Through recent changes and established practices, Facebook has several tools to help farriers attract new business and reach out to current clients
By Lisa Kemp posted on July 1, 2012 | Posted in Business Practices
One of every seven people worldwide has a Facebook account. Some check Facebook the minute they get up, and it’s often the last thing they do before hitting the hay.
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The Farrier Apprentice

Making The Most Of An Apprenticeship

A good work ethic coupled with the enthusiasm and ability to learn will always serve apprentices well
By Lisa Kemp posted on May 1, 2012 | Posted in Education
In the March 2012 issue of American Farriers Journal, we looked at apprenticing and internships from the view of the mentoring farrier and business owner.
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What To Do When Insects Are Bugging You

By educating your clients, you can train them to be part of the solution in battling flying pests
By Lisa Kemp posted on March 1, 2012 | Posted in Safety & Healthcare
Flies and other winged insects are part of our world, with their own place and function in nature’s ecology. Still, that’s a small consolation when they’re biting you or the horse you’re working on.
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Rig Safety is Every Farrier's Business

From proper propane storage to solid driving practices, ensure safety when traveling from client to client
By Lisa Kemp posted on January 1, 2012 | Posted in Equipment, Safety & Healthcare
The slogan “safety is everybody’s business” is a common one, but if you’re the business owner, you can also add “the buck stops here” when it comes to shoeing rig safety. If you’re not paying attention to it, who is?
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10 Questions to Answer Before Buying a Shoeing Rig

By Lisa Kemp posted on December 1, 2011 | Posted in Equipment
Thoughtful research and planning are crucial when selecting a new shoeing rig. Whether it's your first truck or trailer, an upgrade to accommodate a new aspect of your practice, a second rig to use part-time in another state or the "dream rig" you've been wanting for years, mapping out what you like is a good way to get exactly what you need and avoid buyer's remorse.
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Celebrating the 50th Anniversary

Celebrating the 50th Anniversary

American Farriers Journal is excited and honored to celebrate its 50th anniversary of publishing the hands-on magazine for hoof-care professionals. Learn more about our special edition, which comes out in December 2024.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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