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Branding Your Farrier Practice for Success Down the Road

Branding may be one of those marketing buzzwords, but applying its basic concepts to a farrier practice can pay off
By Lisa Kemp posted on January 1, 2013 | Posted in Business Practices
A livestock brand is a mark unique to the owner, allowing the animal to be instantly recognizable as property. A business brand serves a similar purpose - it lets potential customers quickly assess who and what you're all about and whether your services or products are a good fit for their needs.
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The Hoof-Care Bottom Line

More on the Stages of Farrier Development

Professional growth can be pursued and enhanced through a systematic completion of accomplishments
By Esco Buff posted on January 9, 2011 | Posted in Business Practices, Education
Movement from career stage to career stage is the essence of career development. We move to a new career stage by meeting certain needs that are characteristic of our current career stage. We then select opportunities that best help us meet those needs.
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Farrier Business Still Looking Good

Data gleaned from the latest American Farriers Journal survey indicates the hoof-care business is holding its own and doing better than other areas of the equine industry
By Frank Lessiter posted on November 1, 2010 | Posted in Business Practices
Just as is true with the real estate market, location plays a key role in the average annual gross income earned by farriers.
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Farrier Tips

Finding Balance

June 5, 2010 | Posted in Business Practices
To find balance between your professional and personal lives, Randy Luikart of Ashland, Ohio, says you must make a commitment to not overextend himself by working with too many horses.
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So You're Thinking About Switching Rigs

By Frank Lessiter posted on May 17, 2010 | Posted in Equipment
When looking at making changes in a shoeing rig, Brent Chidsey says there are a half-dozen critical considerations. The owner of Stone Well Bodies & Equipment in Genoa, N.Y., says the process starts with determining how much of each product you need to carry in your rig and then finding a design that can provide the most efficient inventory control.
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Kyle Ballard

Using the Fishtail Shoe

Nebraska farrier finds it a good alternative for treating a lacerated tendon
By Kyle Ballard posted on July 1, 2005 | Posted in Clients, Forging

The longer I shoe, the more value I place on the establishment of professional working relationships with veterinarians.


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Celebrating the 50th Anniversary

Celebrating the 50th Anniversary

American Farriers Journal is excited and honored to celebrate its 50th anniversary of publishing the hands-on magazine for hoof-care professionals. Learn more about our special edition, which comes out in December 2024.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
KAWELL 2023.jpg

Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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