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From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
By Frank Lessiter posted on May 30, 2020 | Posted in Business Practices, Clients
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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Farrier Q&A: July/August 2016

Do you offer multi-horse discounts? If not, why not? If yes, how do you structure them?
July 4, 2016 | Posted in Business Practices
A: I don’t offer multi-horse discounts for a variety of reasons: 1 My safety and chances of being hurt are the same whether I trim one or more than one horse at the same location. 2 My insurance costs don’t change nor do the costs of my tools, planning for capital expense purchases, marketing, repairs and maintenance on my vehicle and the cost of shipping for supplies I order.
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Farrier Quick Takes

[Video] Pricing Structure

September 26, 2013 | Posted in Business Practices, Education
Farrier Scott Hershowitz (Oak Bluffs, Mass.) talks about why he re-thought his pricing after attending the International Hoof-Care Summit. He also goes into what type of pricing structure he uses.
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Celebrating the 50th Anniversary

Celebrating the 50th Anniversary

American Farriers Journal is excited and honored to celebrate its 50th anniversary of publishing the hands-on magazine for hoof-care professionals. Learn more about our special edition, which comes out in December 2024.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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