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Red Renchin
From The Desk Of AFJ

Farriers Hold Client Respect

By Red Renchin posted on September 18, 2014 | Posted in Clients
One complaint I have heard from many farriers is their clients and others in the horse community lack respect for them. This is true among a small number of people who have no concept of what we do or lack a fundamental understanding of the importance of quality footcare (and the farrier's role in that).
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The Hoof-Care Bottom Line

Benchmarks of Professionalism

There’s more to being regarded as a hoof-care professional than simply taking care of horses’ feet and leaving a bill
By Esco Buff posted on May 1, 2013 | Posted in Business Practices
In our industry and many others, the word profession and professional are used to describe a variety of things.
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The Backyard Horse

Backyard Horse Owners: Who are They?

Farriers describe these clients, and the clients describe themselves
By Michelle Drewek posted on April 1, 2012 | Posted in Clients
"Backyard horse owners are my primary clients, and I value each and every one. Some are neighbors, some are riding buddies and I am one myself," says a farrier of backyard horses. Backyard horse owners, like the horses themselves, come in all types.
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25 Top Tips for Satisfying Customers

These are successful horseshoers because their skills aren’t only limited to forging or hoof care, but also include quality customer service
November 1, 2011 | Posted in Clients
Customer service has always been a popular business topic in the pages of AFJ. We've pulled 25 of the best tips on the subject, beginning in 2000 that will serve as solid advice for delivering your best customer service
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Get it Done Vs. Get it Done Right

A horseman’s approach to training young horses for shoeing and trimming
By Seth Warner posted on March 1, 2008 | Posted in Shoeing, Trimming

This article has a very specific audience — farriers like myself who find themselves working on young stock and horses who have a poor understanding of the trimming and shoeing process.


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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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