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The Hoof-Care Bottom Line

Raising Your Rates and Keeping Your Customers

By Esco Buff posted on January 1, 2012 | Posted in Business Practices
Do you break into a sweat at the very thought of raising your rates and having to tell loyal customers that you’re going to have to start charging them more? The biggest fear for many farriers is that many of their customers will walk away if they add even a tiny increase to their current prices.
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Andrew Elsbree

Dealing With the Web-Wise Horse Owner

Today’s farriers need to realize second opinions are just a mouse-click away
By Pat Tearney posted on November 1, 2007 | Posted in Business Practices

Some farriers wear the fact that they aren’t computer savvy like a badge of honor.

But like it or not, shoers in this day and age are going to be dealing with the Internet and the World Wide Web — even if they never put their fingers on a keyboard or place their palm over a computer mouse.


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Celebrating the 50th Anniversary

Celebrating the 50th Anniversary

American Farriers Journal is excited and honored to celebrate its 50th anniversary of publishing the hands-on magazine for hoof-care professionals. Learn more about our special edition, which comes out in December 2024.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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