Marketing Helped Indiana Farrier Broaden Client-base

By Kristen Kubisiak posted on August 4, 2019 | Posted in Business Practices, Education

When Cicero, Ind., farrier Cody Bogard graduated from shoeing school a little over a decade ago, his mentors assured him that he didn’t need to worry about getting clients. He would have more work than he could handle in a couple of years if he did two things: show up on time and return phone calls.

Using A Marketing Plan To Promote Your Practice

Strategic planning combined with outside resources can help promote and grow your farrier practice

By Rachael Kane posted on November 6, 2017 | Posted in Business Practices

There is no argument that farriery is a male-dominated industry. Being female is part of my experience as a farrier. To give you a bit of context, in Australia we have trimming schools filled with female recruits.

10 Common Traits Of Successful Farriers

By Jacob Butler CJF, AWCF posted on July 25, 2016 | Posted in Anatomy, Business Practices, Clients

Growing up, I spent a lot of time around the world’s best farriers as they came to our home and were trained by my father, Dr. Doug Butler. I was able to work side-by-side with many of them as they became master craftsmen and learned the fundamentals of farriery. I also have worked and consulted with farriers from around the world.

Videos

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

Events

Michigan Horseshoers Association 55th Annual Clinic

Date: 01/02/25

Location: Lansing, MI

The Michigan Horseshoers Association will host its 55th annual clinic Jan. 2-4, 2025 in East Lansing, Mich.

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Top Directory Listings

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.

Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.

Items Tagged with 'Marketing Plan'

ARTICLES

Marketing Helped Indiana Farrier Broaden Client-base

Using A Marketing Plan To Promote Your Practice

10 Common Traits Of Successful Farriers

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Current Issue

American Farriers Journal

5 Lessons & Insights from Farriers Who Shoe for a Living

When Should the Equine Hoof & Pastern Angle Line Up?

Iron Sharpens Iron in the Scenic City