American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
Advertise Follow Us
Give Your Practice A Technological Advantage
Pictured Above: Introducing technology into your hoof-care business will help you efficiently keep track of appointments, provide reminders, invoice clients and more.
Farriery is a centuries old profession that hasn’t changed much at its core. However, in this day and age, technology can help take your hoof-care business to the next level.
Technology is underutilized in farriery, though. While 67% of farriers carry a smartphone, only 51% use computers in their footcare business, according to the most recent American Farriers Journal Farrier Business Practices Survey. Approximately 31% use them for accounting. Another 18% schedule their clients’ next appointments on them, while 20% use them for invoicing. Just 39% of farriers use tablets and predominately utilize them for photographic (74%) and video (54%) purposes.
Whether you’re looking for a low-cost advertising outlet or a way to streamline your bookkeeping, one or more of the solutions highlighted here can help.
Farrier Takeaways
- Focus on areas that are “pain points” for your business and choose a solution that alleviates those first.
- Technology is here to make things a lot easier. If you’re hesitant, try one or two solutions at a time and don’t jump into the deep end.
- Test a bookkeeping solution with a handful of clients and add clients to the database over a 6- to 8-week visitation period.
There’s An App For That
Equine United
What it is: A mobile directory that connects horse owners and equine professionals.
Brody White, a Seguin, Texas-based certified journeyman farrier, thought that if he served…
Top Articles
Current Issue
5 Lessons & Insights from Farriers Who Shoe for a Living
When Should the Equine Hoof & Pastern Angle Line Up?
Iron Sharpens Iron in the Scenic City
Current Issue
Special Report For Equine Veterinarians
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
Must Read Free Eguides
Download these helpful knowledge building tools
- Caring for Your Horse During a Pandemic
- CBD Products Have Promise for Farriers, but Buyer Beware
- Sharpening Knives with a Buffer
- Winter Hoof Care
Videos
Hoof Care on Parade
Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.
Events
Michigan Horseshoers Association 55th Annual Clinic
Date: 01/02/25
Location: Lansing, MI
View Event
Top Directory Listings
Life Data Labs Inc
Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
Kawell USA
Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.