American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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Give Your Practice A Technological Advantage
Pictured Above: Introducing technology into your hoof-care business will help you efficiently keep track of appointments, provide reminders, invoice clients and more.
Farriery is a centuries old profession that hasn’t changed much at its core. However, in this day and age, technology can help take your hoof-care business to the next level.
Technology is underutilized in farriery, though. While 67% of farriers carry a smartphone, only 51% use computers in their footcare business, according to the most recent American Farriers Journal Farrier Business Practices Survey. Approximately 31% use them for accounting. Another 18% schedule their clients’ next appointments on them, while 20% use them for invoicing. Just 39% of farriers use tablets and predominately utilize them for photographic (74%) and video (54%) purposes.
Whether you’re looking for a low-cost advertising outlet or a way to streamline your bookkeeping, one or more of the solutions highlighted here can help.
Farrier Takeaways
- Focus on areas that are “pain points” for your business and choose a solution that alleviates those first.
- Technology is here to make things a lot easier. If you’re hesitant, try one or two solutions at a time and don’t jump into the deep end.
- Test a bookkeeping solution with a handful of clients and add clients to the database over a 6- to 8-week visitation period.
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American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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Events
Michigan Horseshoers Association 55th Annual Clinic
Date: 01/02/25
Location: Lansing, MI
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From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.