What is expected of a professional farrier? Members of the horse-owning public have the right to expect their chosen farrier to act in a professional manner. 

Webster’s dictionary describes a professional as “someone who has specialized knowledge and academic training, exhibits a courteous, conscientious businesslike attitude and adheres to ethical standards for their chosen field.” Basically, he or she is professional in appearance, behavior and competence or skill. We call these the ABC’s of success. All three have a character component as well as require some degree of skill.

Here are several questions to ask yourself to determine if you are presenting a professional image. Remember, your image creates a perception of you for your clients, and that perception of you determines your value to them.

What Kind Of First Impression Do You Make?

First impressions are formed when contact is made with the “face” of your business. This can be when potential clients see you, your ad, your card or your truck. You make a positive impression with good grooming, clean clothes, a clean truck and smart business practices.

But there’s more to making a good impression than that. It’s your voice on the phone, your expression and appearance when they meet you and the respect you show them. 

Try to answer calls personally. If you cannot, make your voice mail message short, clear and courteous. Answer calls enthusiastically. Make and keep appointments. Make a client’s cell phone number part of the horse’s record so you can get in…