Justin_Mundt-2.jpg

Avoid Undesirable Clients By Asking These 6 Questions

Red Velvet Rope Policy guards Wisconsin farrier’s hoof-care practice from troublesome horse owners


Pictured Above: Justin Mundt asks six open-ended questions that provide him with the important information he needs before determining whether to accept a new client. Photo by Justin Mundt

Surviving the rigors of the farrier industry often relies on whether you can build a clientele that helps to make ends meet. On the other hand, the survival of your sanity often depends upon the quality of your clientele, rather than the quantity.

The $64,000 question is: How does one find a balance? There are a number of methods, techniques and practices that farriers can employ to improve their lot in hoof care. Ridgeland, Wis., farrier Justin Mundt finds it by guarding it like a bouncer outside of a trendy nightclub. Accordingly, he calls it his Red Velvet Rope Policy.

Mundt’s policy consists of asking six open-ended questions when a potential client contacts him about his services.

“This might help weed out some of the non-desirable clients,” he says.

Red Velvet Rope Policy

1

Who do you use for a farrier?

“This question is gold!” Mundt says. “Simply ask the question and let them answer without interruption. You’ll learn valuable information, such as: whether the farrier fired the client, what they don’t like/used to like, how long they had the farrier, etc.”

2

When was the last time the horses were worked on?

Farrier Takeaways

Asking potential clients specific open-ended questions…

To view the content, please subscribe or login.
 Premium content is for our Digital-only and Premium subscribers. A Print-only subscription doesn't qualify. Please purchase/upgrade a subscription with the Digital product to get access to all American Farriers Journal content and archives online.

Jeff cota 2023

Jeff Cota

Maine native Jeff Cota joined Lessiter Media in January of 2014 and serves as the current editor of American Farriers Journal. Jeff enjoys photography, baseball, and the “opportunity to meet and learn from some great people in a fascinating trade.”

Contact: jcota@lessitermedia.com

Top Articles

Current Issue

View More

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings