Articles Tagged with ''business practices''

From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
Read More
Open_Marketing.jpg

Indiana farrier Cody Bogard shares his strategy for increasing hoof-care clients

Hiring a dedicated marketing person lets farrier focus on the equine foot while growing his business
When Cicero, Ind., farrier Cody Bogard started shoeing a little over 10 years ago, his mentors told him not to worry about getting clients. He would have plenty of work in a couple of years if he did two things: show up on time and return phone calls.
Read More
Richard-Becker.jpg
From the Desk of AFJ

$300 for a Shoeing Job?

Editor’s note: Using an inflation calculator, the 1899 rate for the four new shoes and two pads would grow from $5 to nearly $150 in today’s buying power.
To some this is just an old invoice. But as a farrier, I see the history of our trade. It also tells me of the value of a farrier. The invoice on this page is from services performed by farrier Daniel Ward for the New York City Fire Department. These horses would pull the fire engine.
Read More
2015 International Hoof-Care Summit

40 Ideas In 40 Minutes: Improving Income, Efficiency And Business Practices

There are endless ways to improve your practice. An idea of improved efficiency can save your time and health. A business tip may help you keep more of your hard-earned money. Often, great ideas in these areas come from other farriers who have picked them up along the way. Todd Allen of Vandergrift, Pa., Matt Cooper of Cleveland, Texas; and David Nicholls of West Sussex, England, will present their ideas for you to implement into your practice as soon as you get home. This fast-paced session allows each presenter 1 minute for each idea, so the presenters can cover as many ideas as possible in the time allowed.
Read More

Top Articles

Current Issue

View More

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings