Articles Tagged with ''continuing education''

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Marketing Your Practice Made Easy

Incorporate intangibles into your everyday work to boost clientele
Attracting clients can be difficult for any service-oriented business. Plying your trade in a relatively small niche market, such as equine hoof care, can make those challenges even greater — especially when you’re launching a new practice or starting over in a new area.
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Do You Run Your Business or Does it Run You?

Veteran farrier Dave Farley provides insight on the critical business needs for operating a farrier practice
The greatest danger to a farrier practice is complacency, according to Dave Farley. He recalls many farriers who had the business and income that they wanted because they believed change would never come. The Coshocton, Ohio, and Wellington, Fla., farrier told attendees at the early November 2014 Cornell Farrier Conference that this mindset allows someone who is hungrier to pass by the complacent farrier.
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