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An Ever Evolving Industry

The past 40 years of farriery have witnessed important changes in the business practices of the trade
September 1, 2015 | Posted in Business Practices, Equipment
Hoof care has undergone a multitude of changes ever since the ancients domesticated the horse and assumed its responsibility. However, the last 40 years are arguably one of the most significant periods in its growth than any other 4-decade span. This time witnessed dramatic changes in how farriers work with one another, and saw unrivaled technological advancements.
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Frankly Speaking

The Importance of Moving Beyond Your Mistakes

By Jeremy McGovern posted on March 1, 2015 | Posted in Business Practices
At the 2015 International Hoof-Care Summit, Dave Farley delivered the closing remarks, which fired up attendees to return home and work to excel in their footcare practices. The short presentation hit the mark and several attendees say that it was a highlight of their experience. You can hear that speech in its entirety at americanfarriers.com/farleyspeech.
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From The Desk Of AFJ

In My Day ...

By Jeremy McGovern posted on December 5, 2014 | Posted in Clients

Farriers of a certain age often bemoan the lack of horsemanship among many horse owners today. These shoers have lived it, so they can speak to it through their collective experiences.


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Do You Run Your Business or Does it Run You?

Veteran farrier Dave Farley provides insight on the critical business needs for operating a farrier practice
By Jeremy McGovern posted on December 1, 2014 | Posted in Business Practices
The greatest danger to a farrier practice is complacency, according to Dave Farley. He recalls many farriers who had the business and income that they wanted because they believed change would never come. The Coshocton, Ohio, and Wellington, Fla., farrier told attendees at the early November 2014 Cornell Farrier Conference that this mindset allows someone who is hungrier to pass by the complacent farrier.
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From The Desk Of AFJ

Be Your Client's Footcare Expert

By Jeremy McGovern posted on November 5, 2014 | Posted in Business Practices, Clients
This past weekend, I attended the Cornell Farrier Conference. Steve Kraus and the team at Cornell deserve much praise for putting together a great agenda. Nearly 75 farriers returned home from the university with great hoof-care information from the leading farriers and veterinarians.
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Essential Education For Hoof-Care Professionals

The latest clinic from a farrier group provides information helpful for both the mechanics and business of farriery
By Jeremy McGovern posted on July 1, 2014 | Posted in Education

Nearly 120 attendees gathered May 31 in Bromont, Quebec, for the American Association of Professional Farriers (AAPF)/Canadian Association of Professional Farriers (CAPF) biannual Hoofcare Essentials Clinic. Held at the Maréchalerie Bromont supply shop, the day featured footcare lectures, presented in English and translated into French.


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Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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