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From The Desk Of AFJ

Legal Comments Provide Food For Thought

By Jeremy McGovern posted on January 12, 2018 | Posted in Business Practices
Facebook has revolutionized communication. It has connected farriers globally for the betterment of the trade. You can share work to get the advice of others, provide thoughtful advice for a fellow farrier or see what’s going on at a clinic you couldn’t attend. But while there are tremendous benefits from using Facebook, are there potential legal consequences awaiting farriers on it?
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Marketing Yourself Pays Off

August 18, 2017 | Posted in Business Practices, Clients
When Rosevine, Texas, farrier Ralph Hampton meets someone for the first time, you can bet the topic will eventually turn to horses. Hampton admits that some of his colleagues don’t like, nor understand why he’s adamant about marketing his hoof-care practice.
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Putting Service in Customer Service

East Texas farrier thrives by embracing marketing and good business practices
By Jeff Cota posted on July 3, 2017 | Posted in Business Practices, Clients, Disciplines & Breeds, Education, Diseases, Lamenesses
At his core, Ralph Hampton is a farrier. Not like Jack is in construction or Jill is an administrator. The Rosevine, Texas, shoer is a throwback to the days when a farrier fulfilled an important role in a small rural town. “This is not something you do for a living,” he says. “This is something you do for life.”
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Marketing Your Practice Made Easy

Incorporate intangibles into your everyday work to boost clientele
By Jeff Cota posted on January 2, 2017 | Posted in Business Practices, Clients
Attracting clients can be difficult for any service-oriented business. Plying your trade in a relatively small niche market, such as equine hoof care, can make those challenges even greater — especially when you’re launching a new practice or starting over in a new area.
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Frankly Speaking

Reputations Suffer When Facebook Goes Awry

By Jeremy McGovern posted on April 1, 2015 | Posted in Business Practices
Among social media sites, Facebook far and away is the most popular among farriers. In part, this popularity is based on two benefits of Facebook: promoting businesses on a local level and discussing footcare with peers on an international stage. But there is a responsibility to conduct oneself as a professional on Facebook to protect that business.
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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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