Abby Nemec realizes her pricing philosophy is "not how farriers usually do things."

Chad Chance has built a solid reputation as a farrier who can address the footcare needs of reiners. Back in August 2013, about 100 farriers gathered at an Anvil Brand clinic in Lexington, Ill., to hear Chance deliver insight he has learned from working with top reining horses. But before he performed a live demonstration on trimming and shoeing those horses, the Pilot Point, Texas, farrier took time to explain the strategy that helped him build the type of practice that allows him to work with that level of horse.

While a farrier's top priority is normally the care of hooves, you must be equally concerned with earning a living and dealing with the business aspects of the profession.