Business Practices

Anvil Brand Shoe Company

[Video] The Origins Of Anvil Brand Shoe Company

Alan Horton and Steve Hoselton of Anvil Brand Shoe Company (Lexington, Ill.), take us back in time to Anvil Brand's roots, followed by a discussion of current business practices, how they set themselves up in the marketplace and what farriers can stand to benefit from being involved with their supplier.
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Pat Tearney
From The Desk Of AFJ

You Don't Have to Go it Alone

Horse owners and trainers expect you to be the hoof-care expert, but a real expert also knows when to ask for some help
J.D. Downs has been shoeing full time since 2006 and has built a pretty successful practice near his Frederick, Colo., home. If he has one particular piece of advice for young shoers, it's â"Don't get in over your head."
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Farrier Tips: Consider Mobile Payments

Many mobile payment devices attach to your smartphone and allow you to accept debit and credit card payments. There are many designs, but you may find one that attaches directly to your smartphone through the headphone port as the most practical for your business.
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The Humane Society Of The United States Launches Hotline For Tips On Horse Soring Offenders

Days before the commencement of the 2012 Tennessee Walking Horse National Celebration in Shelbyville, Tenn., The Humane Society of the United States is launching a national tip line in English and Spanish to help crack down on the illegal and cruel practice known as "soring."? The HSUS offers a reward of up to $10,000 to anyone who provides any information leading to the arrest and conviction of a violator of the Horse Protection Act or any state law which prohibits horse soring, the deliberate infliction of pain to force horses to perform an artificially high-stepping gait for the show ring.
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Frank Lessiter
From The Desk Of AFJ

AFJ Staff Hits The Road

Fact-finding mission leads to a better understanding of aspects of the farrier industry
Many members of our staff regularly call on farriers, equine veterinarians, supply houses, manufacturers, hoof-care researchers and others in the footcare field. But this was the first time we've loaded up the entire AFJ staff for an in-depth and off-site fact-finding tour.
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