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Rebranding Unwanted Horses

By Jeremy McGovern posted on February 2, 2019 | Posted in Business Practices, Clients
When there is an unpleasant reputation around something, one way to reshape public perception is by changing the common terminology used. For example, when West Side business people of New York City wanted to erase the rough and crime-ridden reputation of the historic neighborhood of Hell’s Kitchen, they declared it should be known as “Clinton.”
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News & Notes

Texas Farrier Heads Cowboy Arts Program at Mesalands Community College

January 28, 2019 | Posted in Business Practices
Source: Albuquerque Journal
What began as a spur-making class has now become a full-fledged associate of applied science degree at Tucumcari College in Arizona, according to the Albuquerque Journal. Farrier Eddy Mardis began teaching the farrier science program 13 years ago at Mesalands Community College, founded as Tucumcari Area Vocational School, and his hobby of engraving has become a way of life for some students.
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News & Notes

Changes Announced For Zinpro Corporation Executive Leadership

January 5, 2019 | Posted in Business Practices
Source: Zinpro Corporation
Effective Jan. 1, 2019, Zinpro Corporation announced key changes in its executive leadership positions, including a new president. William Scrimgeour, who previously held the positions of Zinpro Corporation president and chief executive officer (CEO), will remain CEO. The change in leadership will allow him to focus on developing new trace mineral products and launching them to the industry.
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Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
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SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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