Business Practices

Branding Your Farrier Practice for Success Down the Road

Branding may be one of those marketing buzzwords, but applying its basic concepts to a farrier practice can pay off
A livestock brand is a mark unique to the owner, allowing the animal to be instantly recognizable as property. A business brand serves a similar purpose - it lets potential customers quickly assess who and what you're all about and whether your services or products are a good fit for their needs.
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Horseshoeing Habits and Hardships

How Your Environment and Equipment Affect Your Health Down the Road

A long career in farriery means it is never too early to evaluate the tools and environment of your work
The conditions you work in can either support you in having a healthy, well-functioning body, or it can exhaust and possibly even harm you. While some aspects of the working environment might be out of your hands, taking thoughtful, respectful action may allow you to influence or even directly control many labor-saving variables.
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Frank Lessiter
From The Desk Of AFJ

Hanging Out With Farriers Pays Off For Vets

Earlier this week, an equine veterinarian stopped at the American Farriers Journal trade show exhibit during the annual meeting of the American Association of Equine Practitioners in Anaheim, Calif. In our 10-minute conversation, she explained how she works closely with farriers in her area and how it has led to increased health-care income for her practice.


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Farrier and Firefighter

Texas shoer’s dual career has its benefits — literally
Zach Dicken made the decision 3 years ago to become a part-time horseshoer, and the farrier-fireman combination really works for him. He works a 24-hour shift every third day at the Lubbock Fire Department, which provides a steady paycheck and those elusive benefits that so many farriers struggle to pay for.
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