Business Practices

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Forging a Business on the Side

Sharpening drill bits used in a local mining operation provides supplemental income for a Utah farrier
There are still plenty of horseshoers out there who see their business drop off considerably during the winter months. Some farriers deal with this by trying to make sure their shoeing book includes as many horses that will be used year-round as possible. Others put in long hours during the peak-riding season, reasoning that every extra horse they work on during that period takes the place of one they don’t see during the slow winter months.
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Use Facebook to Improve Marketing

Through recent changes and established practices, Facebook has several tools to help farriers attract new business and reach out to current clients
One of every seven people worldwide has a Facebook account. Some check Facebook the minute they get up, and it’s often the last thing they do before hitting the hay.
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The Hoof-Care Bottom Line

10 Tips for a More Profitable Backyard Horse Business

A professional approach to your practice and clients will pay off
Providing hoof-care for backyard horses or pleasure horse owners in a smaller geographical area is the mainstay for many long-established farriers as well as those just beginning their business. There are many rewards and challenges, as well as limitations involved with conducting business with backyard horse owners.
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Shoeing for a Living

Purpose Driven Footcare

On a day that featured a variety of breeds and disciplines, the constant within Taylor Keenan’s practice was quality hoof care delivered with sound reasoning
Have an understanding of the how and why when making hoof-care decisions. Keenan says you are on the wrong path when you can't explain your methodology to clients. Every horseshoer knows a farrier who found the trade after previously pursuing one, two or maybe more alternative careers.
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Q&A: Client Concerns

A new client calls 2 days after you trim/shoe the horse. The client says that the horse is now sore, then asks what did you do to the horse. How do you handle this situation?
A new client calls 2 days after you trim/shoe the horse. The client says that the horse is now sore, then asks what did you do to the horse. How do you handle this situation?
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Local Association Spotlight

Competitors Gather in Kentucky for the 2012 World Horseshoeing Classic

The Kentucky Horseshoeing School was the site of this annual 3-day shoeing competition featuring teams from all over the world
Thirteen teams participated in the 2nd annual World Horseshoeing Classic, which ran February 24-26 in Richmond, Ky. Each day of this event featured a different shoe discipline, with the winning team taking home $10,000 in prize money.
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New Summit “Sounding Board” Members

American Farriers Journal welcomes 11 industry leaders to the International Hoof-Care Summit Advisory Board
Much of the success the International Hoof-Care Summit has enjoyed is due to the American Farriers Journal staff listening closely to the wants and needs of those of you involved in professional hoof care.
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