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Articles by Frank Lessiter

Frank Lessiter
From The Desk Of AFJ

More than a Century Later, Feds Terminate Horseshoe Antitrust Case

The Federal Trade Commission has decided it’s time to drop an antitrust case that dealt with the lack of competition for horseshoes, calks and pads in 1908
By Frank Lessiter posted on May 8, 2019 | Posted in Business Practices, Education
While most everyone recognizes the federal bureaucracy moves slowly, the Department of Justice may hold the record as it brings an end to some of its long-open cases regarding monopolistic practices and unfair competition.
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Trimming, Shoeing Backyard Horses Critical To Farrier Success

While trimming and shoeing backyard horses is a great way to get started in the business, this part of the footcare market still represents a large portion of income for many veteran farriers
By Frank Lessiter posted on September 6, 2018 | Posted in Anatomy, Diseases, Lamenesses, Therapeutic Shoeing
Working with backyard horses represents the “bread and butter” of many farrier businesses. In fact, data from the 2016 American Farriers Journal “Farrier Business Practices Survey” indicates 92% of all farriers work with a number of backyard horse owners.
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More On What I Wished I’d Learned At Farrier School…

By Frank Lessiter posted on June 25, 2018 | Posted in Business Practices, Education, Equipment
My “Frankly Speaking” column in the July/August 2018 issue of American Farriers Journal featured the results of a survey dealing with what farriers wished they had been able to learn more about while attending farrier school. The article summarizes the educational ideas they felt would have better prepared them for careers as farriers.
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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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