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Frank Lessiter

Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lesspub.com
Articles

ARTICLES

What’s Coming In Shoes?

There’s nothing earth-shattering, but new technology offering more shoeing options is on the way
By Frank Lessiter posted on September 1, 2000 | Posted in Education, Shoeing
First of all, the shoe shown here equipped with a number of accessories isn’t going to revolutionize shoeing. But its introduction demonstrates that there’s plenty of creative thinking that could impact the way you shoe in the future.
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Fuel Prices Vs. Shoeing Prices

When you’re hit with an unexpected business expense, how should you deal with it?
By Frank Lessiter posted on September 1, 2000 | Posted in Business Practices
With gas and diesel prices skyrocketing earlier this year, the big question is whether to simply put up with the increased business expense or pass the increased fuel costs along to your shoeing clients.
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Every Year, A New Truck

This shoeing body has sat on five truck frames since 1994
By Frank Lessiter posted on September 1, 2000 | Posted in Equipment
Few farriers buy a new truck as often as Gene Cook. That’s because the Franksville, Wis., shoer likes to purchase a new pickup every year.
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Calgary!

Mention this western Canadian city to leading farriers around the world and they’ll think first about the Calgary Stampede and its famous forging and shoeing competition
By Frank Lessiter posted on September 1, 2000 | Posted in Shoeing
While in Calgary earlier this summer for the World Championship Blacksmiths’ Competition (WCBC), my wife and I toured the city’s Olympic Park. This is where the ski jumping, bobsledding and luge competitions were held during the 1988 Winter Olympics.
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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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